Oreo Scores Big With New Football-Shaped Cookie and Donation to Help Fight Hunger in America Oreo Kicks-Off Football Season with Launch of Limited-Edition 'Football Oreo' Cookies and Donation of 500,000 Meals to Feeding America via 'Huddle to Fight Hunger'

Fans Can Enter For Chance to Win VIP Trip to 'Kraft Fight Hunger' Bowl Game in San Francisco

NORTHFIELD, Ill., Sept. 3 /PRNewswire/ -- Milk's favorite cookie is getting in the game this football season by introducing the NEW Football Oreo cookie and joining Kraft's "Huddle to Fight Hunger" campaign. By joining the "Huddle", Oreo will donate the monetary equivalent of 500,000 meals to Feeding America, the nation's leading hunger relief organization, to secure meals on behalf of local food banks.

Also starting today, football and Oreo fans can enter to win a trip to help support the fight against hunger at the first-ever Kraft Fight Hunger Bowl, featuring college football teams from the Western Athletic Conference (WAC) and Pacific-10 (PAC-10), in San Francisco on January 9, 2011.

"Football fans are among the most passionate of any sport so we're excited to launch an Oreo product just for them," said Eva Press, Director of Marketing for Oreo, Kraft Foods.  "Moreover, we're proud to support those in need and hope the Huddle to Fight Hunger campaign inspires our millions of fans to join us in this important fight."

Join Oreo in the Huddle to Fight Hunger

The Huddle to Fight Hunger is designed to achieve a significant goal: give 20 million meals or more to Feeding America.  Hunger remains a serious issue in the United States; 49.1 (1) million Americans, or one in six of our neighbors, don't always know where their next meal will come from.

As a part of the Huddle to Fight Hunger team, Oreo is donating the monetary equivalent of 500,000 meals to Feeding America this season.  Fans can join the “Huddle” by visiting the “Get in the Game” tab on the Oreo Facebook Fan Page, Facebook.com/Oreo.  For each person that joins the “Huddle,” Kraft Foods will donate the monetary equivalent of one meal to Feeding America.  In fact, each dollar donated will equate to seven meals secured by Feeding American on behalf of local food banks.

Sweet New Cookie, Sweet New Sweepstakes

Sure to score a touchdown with Oreo and football fans alike, the limited-edition Football Oreo cookies are a football-shaped version of the classic chocolate cookie with one-of-a-kind Oreo creme filling. These limited-edition cookies, available now nationally, combine the excitement of football season with the delicious taste of Oreo and make the perfect snack for your next tailgate or football viewing party celebration. Upload a photo of your family or friends enjoying an Oreo cookie this season and you could be added to the "All–Star Gallery" on the Oreo Facebook Fan Page.

Oreo and football fanatics have the chance to score big by entering the "Oreo Fight Hunger Bowl Sweepstakes" for a chance to win a trip for four to the Kraft Fight Hunger Bowl in San Francisco on January 9, 2011. One of college football's most popular bowl games, the Kraft Fight Hunger Bowl will feature teams from the Pacific-10 (PAC-10) and the Western Athletic Conference (WAC). Visit Facebook.com/Oreo between September 1 and October 15, for a chance to enter and win your VIP trip.

A Timeless Tradition

With its "twisting, licking and dunking" ritual, "Oreo and Milk" is a classic combination that has brought families and friends together for more than 95 years.  For more information on Football Oreo cookies or Oreo's work with the Huddle to Fight Hunger campaign, visit Facebook.com/Oreo.

About Kraft Foods

Kraft Foods is taking a stand when it comes to fighting hunger and promoting healthy lifestyles. The company and the Kraft Foods Foundation have donated nearly $1 billion in cash and food to organizations since 1990. Most recently, the company reinforced its commitment by donating $180 million over a three-year period to community involvement activities around the globe.

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billionOreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

(1) U.S. Department of Agriculture's annual study measuring food security

SOURCE Oreo



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