Organic Alliance Ships First Truck Load of Organic Mangos from Company-Leased Orchards in Mexico First to Import Mexican Organic Mangoes in 2013, Staying Ahead of its Competition

SALINAS, Calif., March 11,  2013 /PRNewswire/ -- Organic Alliance, Inc. ( OTCQB : ORGC ), a global grower and marketer of fresh, organic and Fair Trade fruits and vegetables, today announced that it had shipped its first container load of Organic Tommy Atkins and Ataulfo Mangos from Company-leased orchards in Mexico.  This announcement further demonstrates the Company's commitment to implement its business strategy to vertically integrate its supply chains, and own and control sources of production to increase revenue and profit margins while reducing risk.

Organic Alliance, Inc. also noted that it had received organic certification on its leased mango orchards in February 2013, after three months working to develop the Organic production plan and identify organic non-toxic pesticides and herbicides for the mango groves. Due to Organic Alliance, Inc.'s greater degree of control, they were able to be the first U.S. produce company to import Mexican Organic Mangoes in 2013, staying ahead of its competition by two weeks. 

According to Parker Booth, CEO of Organic Alliance, Inc., "We are excited about this shipment, which demonstrates to the marketplace that we have greater control of mango supply and quality through our Company-owned infrastructure.  We are now in a position to work hands-on during pre-harvest and control the flow from the field to the packinghouse of our company owned product. 

Chris White, Chief Development Officer at Organic Alliance, Inc. added "This is a positive turning point for our Company and will have a dramatic effect toward the reduction in costs due to having long-term orchard leases, while enabling us to manage specification and volume demands with our customers most effectively."

In addition, the Company indicated that they expect this project alone will generate $1.8mm in additional revenue (1200 Metric Tons of Organic Mango Packed and Shipped Between February and September) and is currently working on Fair Trade certification for its mango production sites.

About Organic Alliance
Organic Alliance, Inc. is a global grower and marketer of organic, Fair Trade and conventional fresh food products. By establishing collaborative relationships with key growers, Organic Alliance has built a vertically integrated supply chain through an alliance of growers that enables it to support its customers with an increasing variety of certified sustainable products, sensible pricing, steady supply and inspiring multi-media stories from our many producing communities. For more information, visit: www.organicallianceinc.com.

Safe Harbor Statement
This news release contains forward-looking statements which are based on current expectations, estimates and projections about our business based, in part, on assumptions made by our management. Actual results, levels of activity, performance or achievements could differ materially from those discussed or implied in the forward-looking statements as a result of various factors, including future economic, competitive, regulatory, and market conditions, future business decisions, changes in the supply and demand of the products we sell, our relationships with our existing suppliers, our success in finding additional supply sources, our ability to attract and retain customers, and the risks and other factors discussed in our Form 10-K for the year ending December 31, 2011 or in the other documents we file with the Securities and Exchange Commission. In light of the significant uncertainties inherent in such forward-looking statements, they should not be regarded as a representation that our objectives or plans will be achieved, and they should not be relied upon by investors when making an investment decision. Words such as "believes," "anticipates," "expects," "intends," "may," "forecasts, "foresees," and similar expressions are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. Similarly, statements in this release that describe our business strategy, outlook, objectives, plans, intentions or goals are forward-looking statements. We undertake no obligation to update or revise any forward-looking statements for events or circumstances after the date on which such statement is made except as required by law.

Contact:

Investors
Tony Schor
Investor Awareness, Inc.
847.945.2222 ext.221
Tony@investorawareness.com

Company
Parker Booth
President & Chief Executive Officer
831.240.0295
www.organicallianceinc.com

SOURCE Organic Alliance, Inc.



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