Origami Owl and Country Music's Biggest Stars Create Living Lockets® at Big Machine Label Group's CMA Awards After Party
Jewelry brand presents 250 customized necklaces from the party to Vanderbilt Children's Hospital
CHANDLER, Ariz., Nov. 12, 2013 /PRNewswire/ -- Origami Owl®, a social selling brand best known for its unique line of customizable jewelry and flagship line Living Lockets®, co-sponsored Big Machine Label Group's star-studded CMA Awards after party in Nashville, Tenn. At the party, country music's biggest stars were invited to make a personal keepsake locket for themselves – choosing from among hundreds of charms that tell their story – and one for kids at nearby Vanderbilt Children's Hospital as part of Origami Owl's ongoing mission to be a force for good. Party attendees included Tim McGraw, Taylor Swift, Rascal Flatts, The Band Perry, Keith Urban and Lucy Hale.
"Whenever Origami Owl has a chance to be a force for good, it brings me so much joy," said Bella Weems, the 17-year-old founder of Origami Owl. "We can't thank the country music community enough for coming together and creating customized Living Lockets for some very special children in need of some love and inspiration."
Vanderbilt Children's Hospital is one of the nation's leading children's hospitals, treating and helping prevent all health issues ranging from colds and broken bones to heart disease and cancer. Bella Weems visited the hospital the day after the party to present 250 necklaces including Living Lockets®, 'WARRIOR' Tags and 'MIRACLE' Tags with handwritten notes of encouragement from celebrities attached to each necklace.
The CMA Awards after party was a culmination of a yearlong partnership between Origami Owl and Big Machine Label Group. Earlier in the year, Origami Owl collaborated with the label's marquee acts including Rascal Flatts and The Band Perry for limited-edition 'CHANGED' and 'PIONEER' tags through the company's TAGGED™ collection.
About Origami Owl
Origami Owl Custom Jewelry (www.OrigamiOwl.com) is a social selling company with a unique twist – it was founded by a teenager! The company, which features a trend-setting line of customizable jewelry, was founded in 2010 by 14-year-old Bella Weems, who had the goal of raising enough money to purchase a car for her 16th birthday. Today, Origami Owl has a team of more than 50,000 Independent Sales Consultants, called Designers, across the country who run their own Origami Owl businesses – and Isabella has a brand new car! To learn more about our products or for additional information about our fun and unique business opportunity, visit www.OrigamiOwl.com.
Contact: Mari Abe
Image with caption: "Origami Owl founder Bella Weems presents Kara Adams, Chair of Vanderbilt Children's Hospital Family Advisory Council with 250 Living Locket® necklaces for kids at Vanderbilt Children's Hospital on November 7, 2013. Each necklace was custom-designed by celebrities and attendees of Big Machine Label Group's CMA Awards After Party." Image available at: http://photos.prnewswire.com/prnh/20131112/MM15498-a
Image with caption: "Party goers flock to the Origami Owl's charm-filled booth at the Big Machine Label Group's CMA Awards After Party to create their very own personalized Living Locket®, as well as one for kids at Vanderbilt Children's Hospital on November 6, 2013." Image available at: http://photos.prnewswire.com/prnh/20131112/MM15498-b
Image with caption: "ABC's Pretty Little Liars actress Lucy Hale shows off her new personalized Origami Owl Living Locket® at Big Machine Label Group's CMA Awards After Party, co-sponsored by Origami Owl, on November 6, 2013." Image available at: http://photos.prnewswire.com/prnh/20131112/MM15498-c
Image with caption: "The Band Perry, who collaborated with Origami Owl to create a limited-edition Pioneer Tag, stops by the Big Machine Label Group's CMA Awards After Party, co-sponsored by Origami Owl, to show their support on November 6, 2013." Image available at: http://photos.prnewswire.com/prnh/20131112/MM15498-d
Image with caption: "Origami Owl's wide range of Living Lockets® and unique charms on display at Big Machine Label Group's CMA Awards After Party on November 6, 2013. Celebrities and attendees created customized necklaces for themselves and for kids at nearby Vanderbilt Children's Hospital." Image available at: http://photos.prnewswire.com/prnh/20131112/MM15498-e
SOURCE Origami Owl
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