HERMOSA BEACH, California, June 13, 2016 /PRNewswire/ --
SharkReachLabs Will Incubate Proprietary Products/Services Hand Picked By Harrington & Will Provide Additional Revenue Stream For Company And Its Influencers.
SharkReach, Inc. ("SharkReach®" or the "Company") (OTC: SHRK) a millennial influencer marketing company, announced that Kevin Harrington, who had previously agreed to join the Company's Board of Directors, is collaborating with the Company to acquire a select line of products and services, hand-picked from the thousands of ideas/projects that are presented to Harrington. Harrington, who is the Inventor of the Infomercial, and a pioneer of the "As Seen On TV" Industry, has launched over 500 products resulting in more than $5 Billion in sales worldwide.
This new Company division will be called "SharkReachLabs".
Together the Company and Harrington plan to incubate these products and services and eventually make the best of the best available to their 20,000+ Influencers, for them to market to their followers.
"Every day I am introduced to new products and or services, some ready for market, and others needing more development and resources to get to market. I am amazed at the almost never-ending flow of ideas that come my way… Now, by collaborating with Steve and SharkReach, we can take the best of these under our wing and bring them to market… Some already have celebrities attached, others do not. Through our respective contacts, the Company and I can bring the celebrities to these products and use the Company's extensive reach through social media, to together create the largest distribution channel I have ever worked with!" said Kevin Harrington.
SharkReach's network has a larger market reach than the top 5 television networks combined with a potential aggregate reach of 2.9 Billion.
Steve Smith, Founder and CEO of the Company added: "Kevin and I have been talking about this for some time and we have finally decided to put it in motion. He sees so many wonderful products and services and we, the Company, have such an unbelievable reach to consumers via our social media network, we figured it was a natural marriage. It allows the company to acquire and market proprietary products and to create additional revenues for the Company AND its Celebrity and millennial influencers." Smith continued: "And for the content we will be delivering through our distribution channel, we will be tapping into the skills of our pending and future digital creative agency acquisitions. We will have both superior reach… and will be utilizing the most effective content, created for us by agencies that many of the Fortune 500 companies select for their own national/international campaigns."
About Kevin Harrington.
Kevin Harrington has been a successful entrepreneur over the last 40 years. He is an Original Shark on the ABC hit, Emmy winning TV show, "Shark Tank." He is also the Inventor of the Infomercial, As Seen On TV Pioneer, Co- Founder of the Electronic Retailers Association (ERA) and one of the founding board members of the Entrepreneurs' Organization (EO). Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little and the new I-Grow hair restoration product on QVC. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand pick Kevin to become an Original Shark on Shark Tank where he filmed over 175 segments.
Kevin currently operates a private consulting firm where he works with companies to; increase distribution; analyze electronic retailing opportunities; effectively market on digital, social media, TV, radio, or print; source manufacturing; and to create celebrity relationships. In today's competitive world, companies cannot operate the way they have in the past because of the advancements in technology and the digital marketplace. Kevin provides the advice and expertise on how to navigate the constant changing distribution and marketing outlets.
Kevin also brings his Rolodex and relationships to all companies he works with.
About SharkReach, Inc.
SharkReach, Inc. (OTC: SHRK). SharkReach is a disruptive millennial media company that combines the strength of an influencer owned network with proprietary technology for creating, posting, managing and monitoring branded sharable content.
What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and celebrities) are also its shareholders… and that its network has a larger market reach than the top 5 television networks combined!
20,000+ Influencers… with 500+ million Followers… with 200+ million Likes & Shares… produces an Aggregate Reach of 2.9 billion.
SharkReach as one of the first companies in this space is the established leader in Influencer Marketing. It presently has the largest footprint, and plans to further enlarge its market share through various acquisitions. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic.
Millennials demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media. They do NOT watch television, and they do not trust brands and commercials. Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.
It's criteria for target acquisitions are companies are those that will bring: 1. Content Management; 2. Sentiment Tracking; 3. Large Client Lists; and 4. Proven Track Record of 2+ Years In The Influencer Marketing Space.
Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.
Sponsored Social Media… Influencer Marketing, now sits atop the field!
In a recent report of the most effective marketing ratings, Influencer Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.
In the last year alone, Influencer Marketing has seen positive gains, significantly out-pacing all tested approaches in "Positive Momentum":
Change in Marketer Regard vs. Year Ago Influencer Marketing -7/+65 Celeb Endorsements -12/+21 TV Ads -20/+12 Radio Ads -32/+11 Magazine Ads -36/+4 Newspaper Ads -56/+6
Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.
There are three main components:
SharkRank: Influencer Ranking System and Influencer Marketplace.
Allows clients to select suitable Influencers for their Campaign utilizing Shark Rank's proprietary influencer-ranking algorithm.
SharkScore: Campaign Level Reporting Engine.
Reporting engine that allows clients to log in and view the statistics of delivery of the campaign in real time calculating impressions, views, like and shares, carrying the reporting across all social media outlets and the web.
SharkPulse: Campaign Effectiveness Monitoring & Brand Sentiment Reporting.
SharkPulse Real-Time Reporting Dashboard allows our clients to view in real-time the activity of their campaigns through our proprietary dashboard… across all social media networks! It monitors brand sentiment across Social Media and the Web a first in influencer marketing. Ability to set up auto responders for Negative posts. Acts as an insurance policy for your brand allowing you to follow every conversation and respond.
For more information on SharkReach, please visit the Company's website at http://www.SharkReach.com.
To be added to the SharkReach® investor email list, please email firstname.lastname@example.org with SHRK in the subject line.
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SOURCE SharkReach Inc