Orvis Guide to Fly Fishing on WFN: World Fishing Network Gives Novice Anglers a Weekly Fly Fishing Lesson

DENVER, March 13, 2012 /PRNewswire/ -- WFN: World Fishing Network, North America's only 24-hour fishing lifestyle network, and The Orvis Company, North America's leading outdoor retailer since 1856, are teaming up to teach people all the essentials they need to start fly fishing. Orvis Guide to Fly Fishing, hosted by respected author and angler Tom Rosenbauer, kicks off a 13-consecutive week run on Tuesday, March 13, at 9:00 pm ET.

"This partnership between Orvis and WFN brings the fun, excitement, beauty and passion of fly fishing to our viewers across North America," said Mark Rubinstein, President and CEO of WFN.  "All anglers love a challenge, but so many of them are intimidated by fly fishing.  Tom Rosenbauer makes fly fishing easy to understand and we have no doubt that he will inspire scores of anglers to give fly fishing a try."

Orvis Guide to Fly Fishing is the source for introducing the sport, making it fun and demonstrating how it can be both accessible and affordable to potential fly anglers.  The easy-to-follow series teaches novice fly fishers all the essential facts needed, whether they fish in cold, warm or even salt water.  Shot in HD, the stunning underwater photography and innovative 3-D animation brings the sport to life.  The series is structured like an educational book, with chapters dedicated to all of the critical tools of the trade including; retrieves and casts, equipment choices, knots, fly patterns and more.  But just as important as these basics is a thorough and easy-to-understand explanation of the choices successful fly anglers need to make. 

"Since 1856, The Orvis Company has been inspiring, educating, outfitting and equipping fly fishermen," said Jim Lepage of The Orvis Company.  "We are delighted to partner with WFN on an educational series that shares the joy, skill and intricacies of fly fishing with millions of anglers across North America."

About WFN: World Fishing Network

WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN and WFN HD are available in more than 30 million households through North American cable, satellite and telecommunications distributors.  For more information, visit www.WorldFishingNetwork.com.

SOURCE WFN