Oscar Mayer Sets Out To Prove Bacon Is Worth Its Weight In Gold

MADISON, Wis., Sept. 10, 2012 /PRNewswire/ -- Determined to prove Oscar Mayer Butcher Thick Cut Bacon is the gold standard, the company has challenged actor, writer and comedian Josh Sankey to barter his way across the country using nothing but bacon as currency to obtain gas, lodging, food and everything else he'll need along the way.

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The Great American Bacon Barter kicks-off on September 9, when Sankey will attempt to barter his way from New York City to Los Angeles over a two-week period with nothing but a trailer full of 3,000 pounds of Oscar Mayer Butcher Thick Cut bacon. Sankey will have no cash or credit cards, just the delicious bacon, which is hand-trimmed and smoked with natural hardwood for up to 14 hours.          

Sankey will be accompanied by a cameraman who will capture every moment of the Great American Bacon Barter. Bacon-lovers and anyone interested in Josh's adventure can view content on BaconBarter.com.  Additionally, bacon lovers can interact with Sankey along the way, sharing what they would be willing to barter and where by tweeting @BaconBarter or at BaconBarter.com - ultimately giving the fans the power to impact Sankey's stops throughout his road trip.

"We know Americans love bacon and we're about to find out just how much through this one-of-a-kind mission," said Tom Bick , director of Integrated Marketing Communications & Advertising, Oscar Mayer . "We believe Americans will rally around Josh and help him get from New York to LA by bartering for our Oscar Mayer Butcher Thick Cut bacon."

Josh Sankey is a comedian, actor and writer. He has appeared in major motion pictures, popular television shows and has toured the United States as a stand-up comic for two years, performing in more than 300 shows.    

The Great American Bacon Barter will be supported by digital advertising and public relations.  For more information on Oscar Mayer Butcher Thick Cut bacon, please visit OscarMayer.com.  

ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer , Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE Oscar Mayer

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