Oskar Blues Brewery Posts 30% growth in 2015
Strong growth in 2015 fueled by DALE'S PALE ALE and addition of new brews, Pinner Throwback IPA and Oskar Blues IPA
Strong growth in 2015 fueled by DALE'S PALE ALE and addition of new brews, Pinner Throwback IPA and Oskar Blues IPA
LONGMONT, Colo. and BREVARD, N.C., Jan. 19, 2016 /PRNewswire/ -- Oskar Blues Brewery, the first craft brewery in the country to brew & hand-can their beer today announced continued strong growth, achieving over 30% growth in year-over-year sales. Colorado's funky and unapologetic brewery is the largest American craft brewery to package beer exclusively in cans, while reaching 192,000 BBLs in 2015.
Growth continues to be fueled at both East and West Oskar Blues breweries. The North Carolina brewery in Brevard brewed 90,000 BBLs while Colorado contributed 102,000 BBLs to the mix. Brevard is in the second phase of its 17,000 square foot expansion project that will take capacity over 200,000 BBLs at that location. The Colorado brewery acquired an additional 60,000 square feet last year in Longmont and is increasing capacity and developing an Oak Aging event venue.
Robust double-digit growth of Dale's Pale Ale achieved 43% FY 2015 year over year growth in Total U.S. Food (Scans). The original craft beer in a can and flagship of Oskar Blues Brewery remains nearly 50% of the brand mix amongst strong new brands Pinner Throwback IPA and Oskar Blues IPA, which combined, make 18% of the total 2015 brand mix. Dale's Pale Ale 6-pack cans ended the year as the number one selling 6-pack canned beer in U.S. grocery segments.
The brewery expanded distribution to 45 U.S. states, parts of Canada, Sweden, and the U.K., with plans to reach all 50 states by mid-year 2016. Oskar Blues will open a third brewery in Austin, TX that will include live music venue in April 2016.
Crowler® (CAN + growler), the newest innovation coming from Oskar Blues and their development partner Ball Corporation, grew 1,000%, selling nearly 400 All-American Can Company seamers and over 1.3M cans in 2015. A Crowler® (CAN + growler) is a 32-ounce CAN filled with fresh draft beer from the source in a portable growler-sized CAN.
Oskar Blues' "B. Stiff & Sons Old Fashioned Soda Pop" grew 56% in 2015 on distribution increases of Root Beer in Colorado. The brewery announced expanded flavors including Ginger Beer, Black Cherry and Orange Cream along with distribution additions in North Carolina and South Carolina in 2016.
Oskar Blues' 2015 milestones:
The brewery also focused efforts on its do-goodery with several impactful initiatives carried out by its nonprofit arm, the CAN'd Aid Foundation. In 2015 alone, CAN'd Aid partnered with 52 organizations and provided nearly $400,000 in charitable contributions, bringing its doin' good efforts to $1.3 Million since its inception. Its core areas of focus included:
Oskar Blues' inspired brand extensions also thrived in 2015. The brand made its first foray into caffeine with the launch of Hotbox Roasters, which provides premium hand-roasted coffee in Colorado retail locations and via subscription service online. Its in-house, hand built, REEB Cycles bike company and full service bike shop at CyclHOPS Bike CANtina grew 46% over 2014. The restaurant profile will also expand in 2016 with the launch of an additional CHUBurger location and first brick and mortar Hotbox Roasters location both in the RiNo district of Colorado.
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with hand-canned, flagship brew Dale's Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, while producing 192,000 barrels in 2015. The original canned craft brewery continues push innovation with the announcement of an Austin, TX brewery in April of 2016 and creations like The Crowler while it distributes to 45 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, and the U.K.
In 2013, Oskar Blues founded the CAN'd Aid Foundation, a 501(c)(3) nonprofit public charity that offers grassroots grants to those making a difference in the areas of community, the environment, music, and more. In 2015 alone, CAN'd Aid partnered with 52 organizations and provided nearly $400,000 in charitable contributions, bringing its doin' good efforts to $1.3 Million since its inception. To keep up with all things Oskar Blues, visit http://www.oskarblues.com.
Chad Melis
[email protected]
720.273.8888
Photo - http://photos.prnewswire.com/prnh/20160118/323282
SOURCE Oskar Blues Brewery
Share this article