ORANGEBURG, N.Y., Sept. 17, 2012 /PRNewswire/ -- OSL Holdings, Inc. (OTC: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced that it has engaged Macias Media Group ("Macias Media" or "MMG") to provide public relations, marketing, promotion and business development services specifically focused on the lesbian-gay-bisexual-transgender (LGBT) community. This demographic is intended to be one of the Company's lead minority group targets for its thinkDIVERSITY™ platform, which connects businesses desiring to purchase goods and services from specific minority groups to the minority-owned suppliers within those groups.
"In 2011 alone, the Top 50 of the Fortune 500 corporations committed $250 billion in diversity spending but were only able execute on less than half of that, due in large measure to lack of data, inefficient sourcing and procurement tools. These funds allocated for spending on minority-owned businesses by large corporations were unable to be spent as intended, as the point of connection between these affinity-linked groups of buyers and sellers is not there," said Bob Rothenberg, President of OSL Holdings. "Our unique thinkDIVERSITY™ platform was conceived & is being developed hand-in-hand with the large corporations and small businesses who would use and directly benefit from this type of online marketplace."
Due to a variety of factors, the Company identified the LGBT community as one of the lead minority groups to be used in the beta test and launch of OSL's thinkDIVERSITY platform. In order to quickly achieve a critical mass of buyers and suppliers for this vertical, OSL management searched for a firm with the right combination of market savvy, community relationships and a proven ability to assist the Company in quickly, effectively, and visibly entering the LGBT space.
"The potential solutions offered to the LGBT community by OSL's thinkDIVERSITY platform are urgently needed, readily apparent, and deserving of the high-profile level of attention we intend to deliver," said Stephen Macias, President of Macias Media Group. "Strategically, we plan to concentrate our initial efforts in the sectors we feel offer the highest potential for success, including travel, retail sales, supplier diversity, consumer products, and financial services."
"With its engagement of Macias Media Group, OSL has chosen a highly influential and well-connected partner who brings all facets of the LGBT community to bear, including print and online media, social networking, promotions, and outstanding relationships with key business leaders, opinion makers and members of the press," said Mr. Rothenberg.
About Macias Media Group
Macias Media Group LLC, through its extensive national relationships in media dealing with news, politics, style, and culture, creates strategies that begin with imagining possibilities through practical execution based on real goals and targets. With a focus on consumer and sales marketing as well as corporate communications, public relations, and crisis management, MMG LLC creates strategies that incorporates all media platforms in a rapidly evolving media landscape. Amongst its client list, MMG represents the largest and most respected LGBT media brands in the world with such titles as The Advocate, Out Magazine, Out Traveler, HIV Plus Magazine, Gay.com, Gay.net, Shewired,com and Here TV. MMG's new web portal will launch on October 1, 2012 and will be accessible through MaciasMediaGroup.com at that date. Inquires should be made through SFMaciasMedia@gmail.com.
About OSL Holdings
OSL Holdings Inc. develops or acquires business units with the purpose of collecting and transmitting real-time consumer and business sales data to facilitate the sale of data, manage electronic marketplaces, operate real-time loyalty rewards and transact with buyers in multiple channels. OSL plans to sell data to manufacturers for designated markets, such as urban retail, convenience and/or liquor stores. OSL intends to facilitate developing electronic marketplaces with real-time buy-side and sell-side capabilities for multiple private & public markets. It intends to operate a real-time loyalty rewards platform that can facilitate the earning and redemption of our rewards currency at the point of the transaction (online, mobile, at retail) as well as on future transactions. The Company plans to leverage these business units to connect buyers, sellers and channels that will clearly differentiate it from the competitive landscape so that each venture can scale revenues and their respective offerings to their specific market(s) or across markets.
Forward-Looking Safe Harbor Statement:
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SOURCE OSL Holdings, Inc.