OSL Partners with LA PRIDE on Its Diversity Rewards Program
ORANGEBURG, N.Y., April 16, 2013 /PRNewswire/ -- OSL Holdings, Inc. (OTCQB: OSLH) ("OSL" or, the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced a new partnership with Christopher Street West ("CSW"), the non-profit organization that produces LA PRIDE, the annual three day celebration that brings together over 400,000 members and allies of the LGBT community to promote equality, diversity, education, outreach, and awareness.
"Christopher Street West is extremely excited about the opportunity to partner with OSL's Diversity Rewards Program," says Rodney Scott, CSW Board President. "This program stands as a testament to the value of the LGBT dollar and recognizes our community as a powerful ally to businesses that full-heartedly support us. 2012's LA PRIDE celebration saw record-breaking crowds with over 400,000 people participating in the Parade in West Hollywood. That's a lot of buying power," Mr. Scott continued.
Through its rewards programs, OSL will work with current and new LA PRIDE partners to offer festival attendees special discounts and offers for products and services, bringing value to attendees through distribution of up to $20,000,000 in rewards currency that participants can use in their community at retailers, restaurants and other establishments that will accept rewards. Together they also will create unique, customized promotional programs supporting LA PRIDE, their partners, and attendees while driving redemption of rewards. As one of the oldest and largest LGBT Pride celebrations in the world, CSW recognizes the power of its attendees, the LGBT consumer and allies, to support local Southern California retailers enrolled in the equality rewards program.
Through its new partnership, OSL Holdings will work with this major celebration to bring value to the over 400,000 attendees. The promotional programs will work to generate both value and revenue for CSW, a non-profit organization, while at the same time adding members, redemption and revenue for OSL.
"OSL is excited to add LA PRIDE to its partner roster and have the ability to provide value to its hundreds of thousands of event participants who will be inspired to utilize rewards through target promotions," commented Bob Rothenberg, President of OSL.
Once partnered with OSL's rewards program, brands can gain immediate access to consumers looking to redeem rewards as well as the ability to promote their products or services to millions of rewards members. Additionally, retailers enrolled have the option to change their promotion to rewards members in real time to focus on any relevant incentives. The OSL rewards program also offers additional revenue streams for those businesses that issue rewards to their customers who then redeem those rewards at other retailers or businesses.
For more information about, or to sign up as a partner member of OSL's rewards program, please visit http://www.oslholdings.com/trewards.html.
The 2013 LA PRIDE celebration takes place June 7-9, 2013, in West Hollywood. The celebration is a unifying force that provides the resources to promote and accomplish these goals. For more information about becoming an LA PRIDE corporate partner, please contact Ivor Pine at 323.969.8302 Ext. 16.
OSL's other partners in its equality rewards program include OneGoodLove (www.onegoodlove.com), an online dating site created specifically to serve the relationship-minded members of the gay and lesbian community, and Outfest (www.outfest.org), the leading organization promoting equality by creating, sharing and protecting LGBT stories on the screen.
OSL Holdings Inc. develops or acquires business units with the purpose of collecting and transmitting real-time consumer and business sales data to facilitate the sale of data, manage electronic marketplaces, operate real-time loyalty rewards and transact with buyers in multiple channels. OSL plans to sell data to manufacturers for designated markets, such as urban retail, convenience and/or liquor stores. OSL intends to facilitate developing electronic marketplaces with real-time buy-side and sell-side capabilities for multiple private & public markets. It intends to operate a real-time loyalty rewards platform that can facilitate the earning and redemption of our rewards currency at the point of the transaction (online, mobile, at retail) as well as on future transactions. The Company plans to leverage these business units to connect buyers, sellers and channels that will clearly differentiate it from the competitive landscape so that each venture can scale revenues and their respective offerings to their specific market(s) or across markets.
ABOUT CSW/LA PRIDE
For over 40 years, Christopher Street West has produced LA PRIDE, a series of events celebrating the accomplishments of the LGBT community and shedding light on its continued struggle for equality. A year after the modern lesbian, gay, bisexual and transgender liberation movement was launched by the mob-led rebellion at the Stonewall Inn on New York's Christopher Street in June 1969, activists in Los Angeles' community came together to honor the rebellion with the world's first PRIDE Parade in Hollywood, CA. Today, the organization continues to promote equality and diversity amongst the LGBT community and its peers with a three-day event held in West Hollywood, CA. The non-profit organization is comprised of volunteers committed to the goals of human rights, education and outreach.
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SOURCE OSL Holdings, Inc.