OTA, The Organic Center and The Rodale Institute Join Mediaplanet and Key Industry Leaders in Campaign to Educate Consumers on Organic

NEW YORK, May 25, 2011 /PRNewswire/ -- Mediaplanet Publishing today released the special report entitled The Organic Movement. The publication will be distributed as a special section within the Washington Post and will also be distributed at numerous industry events and through various online and social media channels.

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The Benefits of Organic

The publication is creating a platform for the organic industry to come together as one unified collective voice to educate consumers on the concept of organic and motivate them to engage in this movement and grow the organic industry.

The report will reach over 2 million readers with contributions from organizations such as the OTA, The Rodale Institute and The Organic Center, as well as key opinion leaders such as Maria Rodale, Megan Westgate, Christine Bushway, Robyn O'Brien and Dr. Alan Greene.

"A simple way you can make a difference to the land, our water supplies, air, and ultimately the health of our planet and those living on it is to choose organic whenever you shop," says Christine Bushway, Executive Director of the OTA.

Mediaplanet's Report

In partnership with The Allergy Kids Foundation, Annie's, Brigit True Organics, Fair Trade USA, Farmer Veteran Coalition, Food for Life, The Non-GMO Project, Green Mountain Coffee, Heartland Mill, Honest Tea, Horizon, Maggie's Organics, Nature's Path, The Organic Center, Organic Trade Association (OTA), Organic Valley and The Rodale Institute, the publication is a collective voice to educate consumers on organic and motivate them to be a part of the organic movement.

To view this report CLICK HERE or click the link: http://doc.mediaplanet.com/all_projects/7322.pdf

Mediaplanet creates focused reports on specific social cause, business, health care, technology and consumer topics.

For more information, go to www.Mediaplanet.com or call 646-922-1400.

SOURCE Mediaplanet



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