OTT Growth Pushes Mobile Video Optimization Improvements, Heavy Reading Says MVO is growing and driving revenue in the market due to more OTT video traffic, says Heavy Reading 4G/LTE Insider
NEW YORK, Nov. 13, 2013 /PRNewswire/ -- Mobile video optimization (MVO) is becoming more intelligent as the volumes of over-the-top (OTT) video traffic outstrip the capacity of early MVO solutions, driving the market and generating revenue, according to the latest report from Heavy Reading 4G/LTE Insider, a paid research service of Heavy Reading (www.heavyreading.com).
Mobile Video Optimization: The Second Wave looks at the techniques available to reduce the network impact of OTT mobile video, while meeting customers' increasing expectations for mobile video quality. It examines how an "optimize everything" philosophy is giving way to an intelligent, targeted approach based on measurements of congestion and of user quality of experience (QoE). It considers the evolution of MVO from a stand-alone process to one more closely integrated with other network functions, the impact that falling compute resource costs are having on MVO techniques and the ways that solutions are deployed. Finally, the report compares the offerings of leading MVO solution vendors and profiles those vendors.
For a list of companies analyzed in this report, http://www.twimgs.com/audiencedevelopment/LRHR/PDFS/4gltei1113_companies.pdf
"MVO involves the delivery of video content to mobile users in a way that optimizes their QoE while ensuring that demands on the operator's network are minimized," notes Danny Dicks, research analyst with Heavy Reading 4G/LTE Insider and author of the report. "Commercially, there is a balancing act for operators to perform; revenues are often related to data consumption."
The bringing together of multiple functions to realize an intelligent optimization concept is reflected in the way that MVO solutions are constructed, Dicks says. "It is the potential to be more intelligent in applying optimization that is currently driving the market," he continues. "The choices operators must make are based on the match of vendors' optimization effectiveness."
Key findings of Mobile Video Optimization: The Second Wave include:
- Many techniques can be used to optimize mobile video; some are more effective at reducing data volumes, but preservation of quality is also significant
- Congestion-based video optimization is one intelligent approach, but even more granular triggers for optimization are possible
- Focusing on customer QoE is at the heart of many solutions, but the approach vendors take to assessing QoE varies
- Appliance-based and cloud implementations of MVO solutions are both likely in the future
Mobile Video Optimization: The Second Wave is available as part of an annual single-user subscription (6 issues per year) to Heavy Reading 4G/LTE Insider, priced at $1,595. Individual reports are available for $900 (single-user license).
To request a free executive summary of the report, or for details on multi-user licensing options, please contact:
Global Director of Sales, Research
Marketing Director, Light Reading Communications Network
About Heavy Reading (www.heavyreading.com)
Heavy Reading is an independent research organization offering deep analysis of emerging telecom trends to network operators, technology suppliers, and investors. Its product portfolio includes in-depth reports that address critical next-generation technology and service issues, market trackers that focus on the telecom industry's most critical technology sectors, exclusive worldwide surveys of network operator decision-makers that identify future purchasing and deployment plans, and a rich array of custom and consulting services that give clients the market intelligence needed to compete successfully in the global telecom industry. As a division of UBM Tech (tech.ubm.com), Heavy Reading contributes to the only integrated business information platform serving the global communications industry.
SOURCE Heavy Reading