Out-of-This-World Ice Cream Truck Tour Celebrates New Milky Way® Chocolate Ice Cream Bars
'The Big Bang Theory' Actor Kunal Nayyar Helps Kick-Off Summer Ice Cream Truck Tour with a Bang
HACKETTSTOWN, N.J., June 7, 2012 /PRNewswire/ -- This summer the MILKY WAY® Brand is introducing MILKY WAY® Chocolate Ice Cream Bars – and it's truly out-of-this-world! To celebrate this stellar new treat, the brand is hitting the road with a fully decked-out, special-edition MILKY WAY® Chocolate Ice Cream Truck.
"We're so excited to launch the new, out-of-this-world MILKY WAY® Chocolate Ice Cream Bars this summer," said Craig Hall , General Manager, Mars Chocolate North America. "And, the ice cream truck tour will help us bring the popular MILKY WAY® taste along with our delicious chocolate ice cream to fans across the U.S.!"
Kick Summer Off with a 'Bang'
The MILKY WAY® Chocolate Ice Cream Truck will kick-off its summer tour with the help of "The Big Bang Theory" actor Kunal Nayyar , who plays an astrophysicist on the popular sitcom. Nayyar will help unveil the truck and greet fans from Noon to 2 p.m. (PT) Friday, June 8 at Exposition Park adjacent to the California Science Center in Los Angeles. Consumers who visit the ice cream truck will get a free sample of the new creamy MILKY WAY® Chocolate Ice Cream bar – a cool treat on any summer day – as well as other fun activities.
Additional stops on the tour will include other "out-of-this-world" locations such as:
- June 18 – Space Center Houston (Houston, TX)
- June 22 – Adler Planetarium (Chicago, IL)
New MILKY WAY® Chocolate Ice Cream Bar
MILKY WAY® Chocolate Ice Cream Bars are made with delicious chocolate ice cream, a layer of creamy caramel, and then covered with a smooth milk chocolaty coating – delivering that unforgettable MILKY WAY® Bar taste. MILKY WAY® fans can find the new MILKY WAY® Chocolate Ice Cream Bars in the refrigerated ice cream case in most grocery stores nationwide.
For more information about the new MILKY WAY® Chocolate Ice Cream Bar or the "out-of-this-world" ice cream truck tour, visit www.Facebook.com/MilkyWay.
About Mars Chocolate North America
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and approximately 70,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®.
For more information, please visit www.mars.com.
SOURCE Mars Chocolate North America
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