Outback Steakhouse Gives Away One Million Free Steak Dinners to Celebrate its New Wood-Fire Grill
Unprecedented Giveaway Highlights New Wood-Fire Grill Steak Preparation Choice and Updated Menu
NEW YORK, Aug. 25, 2011 /PRNewswire/ -- Outback Steakhouse tonight introduced new menu options to customers nationwide through an unprecedented one million free steak dinner giveaway. 'The Great Aussie Steak Out' was designed to help introduce consumers to Outback's new wood-fire grill and to celebrate Outback's new menu offerings.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/51697-outback-steakhouse-great-aussie-steak-out
(Photo: http://photos.prnewswire.com/prnh/20110825/MM56118)
"The introduction of our new wood-fire grill, in addition to our classic seasoned and seared cooking method provides our customers with more choice in how they'd like their steaks prepared. Additionally the wood-fire grill gives us a big platform to innovate new and exciting products," said Jeff Smith, president of Outback Steakhouse.
New Menu Options
Outback customers have even more choice on how to have their steaks prepared. The distinct, wood-fire grill preparation is now available for Outback's lineup of signature steaks, juicy chicken and seafood dishes. The new wood-fire grill steaks are lightly seasoned and flame-grilled over oak wood which delivers an unmistakable, delicious outdoor grill flavor.
"The new wood-fire grill option for steak is a perfect addition to Outback's already renowned seasoned and seared grilling method; it's designed specifically to give that smoky flavor you can only find by grilling over natural oak wood," said John Li, Senior Vice President Research and Development of Outback Steakhouse. "We're now able to let our customers choose exactly how they prefer their steak grilled and flavored."
Loyal Outback fans, of course, still have the choice to order their steak prepared with Outback's classic, Zagat® award-winning "seasoned and seared" grilling method -- seasoned with 17 savory spices and seared to seal in its juicy flavor. Regardless of the choice, each juicy, delicious steak is hand-selected, perfectly aged and hand-trimmed before being prepared and served.
In addition to delicious wood-fire grill preparations, Outback has expanded its menu offerings to include an array of new items across the board. From a crispy Mediterranean Chicken Flatbread Aussie-Tizer to an Aussie Chicken Cobb Salad and a Hearts of Gold Mahi, Outback customers have more choices no matter what their palates desire.
One Million Free Steak Dinner Giveaway
At 9:01p.m./8:01p.m. (CDT) tonight, The Great Aussie Steak Out introduced the new wood-fire grill menu choice through a one-of-a-kind, Outback-tailored advertising roadblock, running on national and cable television stations across the country. Customers were invited to visit www.outbackfreesteaks.com for a chance to reserve one of the one million free Outback steak dinners. The free steak dinner consists of one, six ounce Outback Special Sirloin Steak masterfully prepared on the new wood-fire grill, and a choice of one side dish. The special promotion is a first-of-its-kind for Outback Steakhouse, as they show their continued commitment to making "choice" and personal preference key factors in striving to provide a best in class dining experience to all.
"The Great Aussie Steak Out one million free steak dinner giveaway is unprecedented in the casual dinning category, so we're very proud to be able to offer our customers this exciting and delicious opportunity," said Smith.
For more information about The Great Aussie Steak Out, please visit www.outbackfreesteaks.com or www.Outback.com.
About Outback Steakhouse
Outback Steakhouse was again voted #1 Best Steak in the 2010 Zagat Survey® of National Full-Service Restaurant Chains for the second consecutive year. Outback Steakhouse starts fresh every day to create the flavors that our mates crave. Best known for grilled steaks, chicken and seafood, Outback also offers a wide variety of crisp salads and freshly made soups and sides. New creations and grilled classics are made from scratch daily using only the highest quality ingredients sourced from around the world. For more information, please visit www.outback.com or http://www.facebook.com/outback.
CONTACT:
Veena Raj/Stacey Zelek
MSL New York
[email protected]/[email protected]
(646) 500-7694/(646) 500-7767
Stephanie Amberg
Outback Steakhouse
[email protected]
(813) 282-1225
SOURCE Outback Steakhouse
Share this article