NEW YORK, Jan. 15, 2016 /PRNewswire/ -- Outbrain, the world's largest content discovery platform, today announced that it will deliver content recommendations on The Washington Post, providing users with personalized sponsored content. Outbrain's proprietary content recommendation technology will also afford The Post the ability to control the recommendations that appear across desktop, tablet and mobile. The companies will work together to deliver relevant content recommendations for The Post's audience.
"Outbrain gives publishers the flexibility and control needed to surface quality content, create a positive user experience and gain trust from readers – an element increasingly important and hard to come by in today's fragmented media landscape where readers quickly jump around digital properties," said Josh Feller, senior vice president of global business development at Outbrain. "We're pleased to partner with The Washington Post and deliver technology that enables the publisher to deliver high quality sponsored content personalized to a reader's interests."
Outbrain's content discovery platform surfaces sponsored content to users from across the web, determines videos and stories relevant to each individual and analyzes more than 6.9 billion bits of data daily to deliver personalized recommendations across desktop, tablet and mobile homepages. The platform empowers publishers Outbrain works with such as The Washington Post, MSN and CNN, to understand in real time how users engage with content – allowing media companies to manage recommendations, understand and maximize the monetization of audiences.
"We look forward to working with Outbrain to provide personalized and controlled third-party content to our readers," said Jeff Burkett, The Post's senior director of sales operations, digital ad products and strategy.
Outbrain continues gaining significant traction with premium publishers
With the Washington Post, Outbrain continues to demonstrate significant momentum with its publishing partners. In 2015, Outbrain brought on board Rodale properties, including publications such as Men's Health and Runner's World, and also built up its global roster with The Guardian, Le Figaro and Le Monde.
Outbrain also continues to work with MSN's global network, which it has done for the past three years, delivering content recommendations on homepages and articles throughout the MSN network such as MSN Entertainment, MSN Money and MSN Sports in markets where MSN operates around the world.
Outbrain currently serves more than six billion content recommendations a day and now reaches over 557 million unique visitors across the globe – more than any other content recommendation company.
Outbrain (www.outbrain.com) is the world's largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 200 billion personalized content recommendations every month and reaches over 557 million unique visitors from across the globe.
Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: ESPN, CNN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, India.com, Sky News and Time Inc.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia. Follow @Outbrain on Twitter: https://twitter.com/Outbrain
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