Outcast and Gilbarco Pump Up Growth and Expand Network With Addition of 3,000 Screens in Miami
New Stations Add Four Million Monthly Viewers and Further Solidifies Outcast as Market Share Leader
SANTA MONICA, Calif., May 29, 2012 /PRNewswire/ -- Outcast, the largest and fastest growing TV network at the pump, and Gilbarco, the worldwide fuel technology leader, announced that Sunshine Gasoline has selected Outcast as the exclusive media partner for Sunshine brands, including Chevron, BP, Shell, Citgo and Texaco.
As Outcast and Gilbarco continue to grow nationwide and saturate the top 25 DMAs, the Sunshine partnership brings 3,000 new screens to Miami. The rollout will expand Outcast's footprint in Florida, building upon Outcast's current position as the leading TV network at the pump in Miami with 91% market share.
"Our partnership with Sunshine increases Outcast's presence in Florida five times over, and allows us to reach affluent on-the-go viewers in Miami with engaging and entertaining content at the pump," said Matthew Stoudt, CEO of Outcast. "Because Miami is a key market for trendsetters and savvy consumers, we have always maintained the market share there, and now we are thrilled to offer our advertisers more opportunities to reach this core audience of busy, active viewers while they fuel up."
Outcast and Gilbarco have developed and cultivated a successful partnership based on the combination of Outcast's best in class programming coupled with the quality of Gilbarco's state-of-the-art, in-dispenser interactive media solution. As part of the nationwide growth, Outcast and Gilbarco also recently announced an agreement with Douglass Distributing to install Outcast programming at 1,400 screens in Texas.
"The Sunshine agreement in Miami allows us to deliver Outcast's relevant and entertaining content to the coveted 18-49 demographic in a city filled with early adopters and innovators," said Chris Whitley, Vice President of Marketing at Gilbarco Veeder-Root. "With strategic On-The-Go Programming, this desirable audience is privy to up-to-the-minute news headlines, localized content, movie ratings and reviews and weather and entertainment as they stop to fuel up during their busy day."
With programming from NFL Network, Extra, Fox News Channel, MLB Network, ABC and CBS, Outcast Fuel Network delivers a one-to-one viewing experience to provide busy, affluent consumers with entertaining content at the pump.
Outcast is the largest and fastest growing television network at the pump reaching 28 million monthly viewers at over 14,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can't be reached through traditional media. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net
About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.
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