Outcast Partners With the U.S. Department of Transportation to Launch National Distracted Driving Campaign
New Distracted Driving PSA Will Reach 24 Million Drivers at the Pump as Part of the "One Text or Call Could Wreck It All" Campaign
SANTA MONICA, Calif., Nov. 28, 2011 /PRNewswire/ -- Outcast and the U.S. Department of Transportation today announced a partnership to reach drivers at the pump as part of the "One Text or Call Could Wreck It All" campaign. Outcast, the largest television network at the pump, will broadcast the new "OMG!" PSA nationwide on more than 12,000 screens, including top-of-the-line gas pumps from their partner, Gilbarco Veeder-Root, the worldwide fueling technology leader.
"Texting and cell phone use behind the wheel is dangerous for all drivers and can have devastating consequences," said U.S. Secretary of Transportation Ray LaHood. "We're thrilled to partner with Outcast and use their unique platform to directly reach millions of drivers with our new PSA."
The 30-second PSA features teenagers talking and texting while driving and crashing into giant text slang words such as OMG and LOL. The PSA is part of the larger "One Text or Call Could Wreck It All" campaign DOT is launching on November 28 in Washington, D.C.
"We are proud to work with Secretary LaHood and DOT to help raise awareness for this lifesaving campaign by reaching drivers with a relevant reminder about texting and talking while driving," said Nathan Gill, Chief Revenue Officer at Outcast. "We want to ensure that our busy, on-the-go audience has access to important information that can help save lives, and there is no better time to be reminded of this vital message than during those five minutes our viewers are stopped at the pump."
The "One Text or Call Could Wreck it All" campaign marks the first time DOT will air a broadcast spot on any fuel network in the gas station space. Outcast will broadcast the spot in gas stations in the top 59 DMAs throughout the country.
ABOUT OUTCAST MEDIA HOLDINGS, INC.
Outcast is a premiere digital media company reaching active, affluent, on-the-go consumers. The company consists of two channels, PumpTop TV and the Health Club Media Network. Advertisers reach a Nielsen measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net.
ABOUT DISTRACTED DRIVING
In 2009, nearly 5,500 people were killed and a half million more were injured in distracted driving crashes. To learn more about the U.S. Department of Transportation's efforts to end texting and cell phone use behind the wheel, please visit www.distraction.gov.
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