Outcast to Display Flixster Movie Scores for On-the-Go Viewers
Flixster will Provide Busy, Active Movie Enthusiasts with the Latest Movie Ratings at the Pump
SANTA MONICA, Calif., April 5, 2012 /PRNewswire/ -- Outcast, the largest and fastest growing television network at the pump today announced it will display film ratings from Flixster - one of the world's most popular movie communities and leading mobile movie applications used by more than 29 million people every month. The information will be seen on over 13,000 screens nationwide, including top-of-the-line gas pumps from their partner, Gilbarco Veeder-Root, the worldwide fueling technology leader.
"Working with Flixster allows us to deliver ratings and recommendations from movie goers like you and me, not from critics, which allows us to provide our viewers with genuine buzz from other passionate movie enthusiasts," said Nathan Gill , Chief Revenue Officer from Outcast. "Our viewers are busy and constantly on-the-go, leaving little time for planning their evenings and weekends. With Flixster at the pump, we can keep our active audience informed about the most talked about movies of the week without having to skip a beat."
According to a recent Gfk MRI study adult fuel consumers are 39% more likely to go to the movies 1+ times per month, and 65% more likely to see movies on opening weekend. The introduction of Flixster at Outcast-outfitted stations will provide the active, affluent consumer with compelling content to help them plan their next movie outing.
In addition to Flixster, Outcast also recently announced the addition of Fox News Channel and NFL Network to the programming lineup.
ABOUT OUTCAST MEDIA HOLDINGS, INC.
Outcast is a premier digital media company reaching active, affluent, on-the-go consumers. The company consists of the two channels, Outcast Fuel Network and Outcast Fitness Network. Advertisers reach a Nielsen measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net.
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