Outdoor GreatRoom Company Puts a New Twist on Innovative Flame Technology

MINNEAPOLIS, March 4 /PRNewswire/ -- The Outdoor GreatRoom Company, the leader in outdoor room product and design, will unveil a new lineup of indoor/outdoor fire products featuring Venturi Flame™ Technology (VFT) at the Hearth, Patio, and Barbecue Expo on March 11 – 14, 2010, in Orlando, Fla.  

Venturi Flame Technology uses a proprietary turbo disc combined with a glass cylinder to create a unique 'spinning' aesthetic for indoor and outdoor portable fire pits, fire tables and fireplaces. The technology was adapted for the consumer market by the same creative team that introduced the Heat-N-Glo gas direct-vent fireplace, the first chimney-free fireplace, and also the first to prevent gas from entering the home.

"We are thrilled to bring VFT to a line of products that consumers can use both indoors and outdoors to create a warm, new and exciting ambiance in virtually any room in their home," said Dan Shimek, President and Owner of Outdoor GreatRoom Company. "Venturi Flame is also a great green option that's more cost-and energy-efficient than traditional gas."

The Venturi Flame runs on a biofuel gel, LP or NG gas that doesn't emit smoke or toxic fumes.

The Venturi Flame will launch in three product collections: The Swirl-Fire portable fire pits, Crystal-Spin fire pit tables, and Inspire-Fire fireplaces. Products start at a budget-friendly $249, and will be available for purchase online and through specialty retailers.

ABOUT OUTDOOR GREATROOM COMPANY

The Outdoor GreatRoom Company was founded in 2003 by industry veteran Dan Shimek to improve the beauty, value, warmth and comfort of living areas outside the home through innovative technology and design. Shimek and his brothers were innovators in the industry having co-founded Heat-N-Glo in 1976, which introduced the world's first direct vent gas fireplace. With the Outdoor GreatRoom Company, Shimek and part of the Heat-N-Glo team again identified a need in the industry to provide consumers options for comfortable outdoor living spaces, and drew on the family talent for creating the WOW factor. Outdoor GreatRoom products include gas and electric grills, grill islands, fireplaces, outdoor furniture, pergolas and more. For more information or to receive high resolution images, call 866-303-4028 or visit www.outdoorrooms.com.

SOURCE The Outdoor GreatRoom Company