OUTFRONT Media Launches New Brand Of Premium Outdoor Assets

OUTFRONT PRIME offers exclusive access to best-in-class billboard sites in iconic U.S. locations

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Sep 10, 2015, 08:00 ET

NEW YORK, Sept. 10, 2015 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today announced the launch of OUTFRONT PRIME, the new brand for its "super premium" outdoor assets comprised of the most highly-trafficked and iconic billboard locations across the US.

OUTFRONT has a significant focus on top markets with "best-in-class" inventory within those markets. PRIME assets represent the absolute top of the asset pyramid available in spectacular locations.

OUTFRONT PRIME enables advertisers to reach high-end consumers in priority markets like SoHo in New York, Sunset Boulevard in Los Angeles, Mag Mile in Chicago and Union Square in San Francisco. High-end consumers will have the opportunity to see PRIME advertisers everywhere they go out of their home – from shopping centers to major dining areas. In addition, OUTFRONT PRIME will have a dedicated concierge team, while PRIME customers will also benefit from a customizable suite of creative solutions and opportunities for public relations and social media amplification.

"As the media landscape continues to evolve, we are dedicated to bringing innovative solutions and tailored out-of-home products to market," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. "We are very excited about the launch of OUTFRONT PRIME, which allows us to offer clients personalized access to the most prestigious advertising locations in the country."

Initial PRIME advertisers include both existing clients and new brands in the luxury category such as Jimmy Choo, Calvin Klein, BMW, Grey Goose, Tiffany and David Yurman, among others.

OUTFRONT PRIME will be available in approximately 250 locations in top markets including Boston, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, and Washington, DC. For more information about OUTFRONT PRIME, please visit: http://prime.outfrontmedia.com/.

About OUTFRONT Media Inc.
OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. With billboard and transit properties, a prime asset focus, and a growing network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as engaging ways to connect with increasingly mobile consumers.

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