NEW YORK, April 20, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next strategic deployment of its ON Smart Media platform at TurnStyle, the dining and retail concourse now open at the NYC MTA's Columbus Circle Subway Station. Powered by OUTFRONT's ON Smart Media's cloud-based, app ecosystem, TurnStyle's retailers and advertising partners can deliver compelling, contextual messages in real-time to enhance the customer experience. This project builds on OUTFRONT's existing partnership with the MTA and their initial digital advertising deployment at the 34th Street Hudson Yards station.
Vertically-oriented digital displays are installed at the entrance and on a series of columns throughout the station's 30,000 square foot concourse, creating a dynamic experience for both the users and businesses involved. Visitors will be able to interact with the displays, access a directory of stores, participate in promotions, and connect with social media platforms affiliated with TurnStyle and its more than 30 retail and food vendors.
ON Smart Media's content, which will be a mix of advertising and information curated from TurnStyle's vendors, will seamlessly jump from one display to the next in order to create an engaging spatial experience. The integrated set of hardware and software capabilities delivers relevant messages on a global scale. The content can be targeted to specific audiences based on any numbers of triggers, such as time of day, weather, and real-time retail promotions.
TurnStyle is centrally located in Manhattan's Columbus Circle transit hub. OUTFRONT Media's app-based infrastructure, data management platform and purpose-built hardware will enable passenger communications, wayfinding, emergency messaging and advertising at grand scale.
"We are thrilled to announce the next phase of ON Smart Media in Columbus Circle, which brings interactivity to a new environment and mixed use space of retail, dining, and transit," said Andy Sriubas, OUTFRONT Media's Executive Vice President, Strategic Planning & Development. "Our involvement in this state-of-the-art venue concept continues to leverage the technology and skill acquired last year from Videri. By combining the visual impact of outdoor with the precision and dynamism of digital, we are delivering quick and beautiful content in this retail center and continuing to expand the reach of the ON Smart Media platform."
"TurnStyle's partnership with OUTFRONT Media has resulted in a one-of-a-kind public space for the 90,000-plus commuters who pass through the Columbus Circle station every day. We are making more information about our vendors available directly to our customers, which enhances the dining and shopping experience in a way that is totally unique for a retail destination," added Susan Fine, TurnStyle's project developer and principal at Oases RE.
TurnStyle's digital columns are the first public retail application of the ON Smart Media platform in a mixed use shopping and dining venue. In New York specifically, the displays can be seen at 34th Street Hudson Yards and in the Tribeca Film Festival.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. Our recently launched ON Smart Media platform is redefining the out-of-home space with hardware and software solutions for precise demographic and location targeting, and engaging ways to connect with increasingly mobile consumers.
Opening in April 2016 at the 59th Street Columbus Circle subway concourse, TurnStyle is a lively underground marketplace featuring 32 food, beverage, and retail shops. Leading the movement to make urban public space dynamic and engaging, TurnStyle brings choice, convenience and a modern, clean design to the 90,000+ daily commuters who frequent this Midtown Manhattan hub. Spearheaded by project developer Susan Fine of Oases RE and Columbus Development LLC, TurnStyle features a mix of local small businesses and nationally recognized brands in its 27,000 square foot space. From organic coffee shops and a local artisan cheese company to healthy lunch and dinner options and artfully curated gifts, TurnStyle brings a unique and accessible selection to change the commuting experience. To further embrace the community, the space will also host rotating pop-ups featuring artists, local food vendors and artisans.
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SOURCE OUTFRONT Media Inc.