NEW YORK and CHARLOTTESVILLE, Va., May 9, 2016 /PRNewswire/ -- OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc. (NYSE: OUT), announced today a continuation of its longstanding, exclusive multimedia rights agreement with the University of Virginia athletics department (UVA). The partnership, which began in 1998, will now last through June 30, 2026. The agreement includes all multimedia rights and various social and mobile property rights across all UVA athletic programs and facilities.
The agreement with OUTFRONT Media Sports, which operates the Virginia Sports Properties (VSP) office, continues to provide corporate partners of Virginia Athletics with single-source media sponsorships across all platforms, including in-venue displays, print, radio broadcast, game day presentations, hospitality and experiential marketing.
"We are excited about the potential of the next ten years knowing we will have the OUTFRONT Media Sports team as our partner," said Jon Oliver, Virginia's executive associate athletics director. "They have been our partner during the most successful period in the history of Virginia Athletics and they have a unique understanding of what it will take for us to reach our 10-year goals as outlined by our athletics director, Craig Littlepage. Our corporate partners have always been committed to our pursuit of 'Uncompromised Excellence' and the expansion of this relationship will enable our sponsors to take advantage of new opportunities to interact with our fans."
"We are pleased to bring our support to the University of Virginia for another decade," said OUTFRONT Media Inc. Chairman and Chief Executive Officer, Jeremy Male. "In keeping with UVA founder Thomas Jefferson's belief that 'a strong body makes the mind strong,' our innovative growth of UVA's media rights will create increased value for UVA in support of its important athletic objectives."
"We've been a trusted partner and proud supporter of the University of Virginia since 1998," said Doug Paschal, Vice President/General Manager of OUTFRONT Media Sports. "The Virginia Cavalier brand represents a rich history and deep traditions built upon outstanding coaches and student-athletes at an incredible academic institution. OUTFRONT Media Sports will continue to build on the success of this partnership as we are doing with a growing number of universities and sports franchises across the country."
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. Our recently launched ON Smart Media platform is redefining the out-of-home space with hardware and software solutions for precise demographic and location targeting, and engaging ways to connect with increasingly mobile consumers.
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SOURCE OUTFRONT Media Inc.