2015 Key Highlights
Cybersecurity remained a very important area in 2015 wherein new vendors and new acquisitions emerged. Over US OEMs are now including a basic to mid version of a connected service free with their vehicles.
360 Cybersecurity—Focus on In-vehicle and Back-end Security
The market witnessed the first cyber recall at FCA with over million cars impacted. The SPY Car Study Act proposed by US Congress is under debate. The concept of distributed end-to-end security is still non-existent in the market, and OEMs are engaging with vendors for testing specific application areas like OTA/V2X.
OEM Push towards Prognostics and Harnessing Vehicle Data
The much hyped GM OnStar LTE prognostics feature was delayed while the market witnessed traditional Tier I suppliers like Continental partnering with IBM to offer a cloud-based service suite with prognostics included. Most other OEMs are still offering basic vehicle health and diagnostics services. Major push on prognostics will emerge from the DIY OBDII aftermarket participants, which is no longer a niche market.
HMI beyond Speech—Utilize HMI Innovations in the Age of Vehicle Automation
Ford updated the SIRI EyesFree feature in over million vehicles while first integrations of Apple CarPlay were witnessed in 2015. Most Tier I suppliers took to conference and shows to demonstrate head-up display (HUD), digital cluster display solutions, and gesture recognition. Also, Volvo implemented a portrait mode.
Contextual Services—Utilizing Cloud and Location for Multimodal Services
Automakers like Jaguar LandRover launched a new connected navigation experience that provides some level of context-relevance. Still, the larger market is looking at machine learning and artificial intelligence for more automated driving-related technologies and lesser in the connected space. True machine learning is expected to pick up with more data analytics efforts (e.g., new MB Companion App). e machine learning is expected to pick up with more data analytics efforts (e.g., new MB Companion App).
Smartphone in Car 2.0
Apple CarPlay enabled vehicles launched; Android Auto was second choice. Select OEMs like Toyota remained nonbelievers in Apple and Google. Suppliers like Valeo and Continental ramped up efforts on NFC and BT based smart access solutions. The market also witnessed first-level wearable integration efforts by a few OEMs.
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