WESTPORT, Conn., June 28, 2016 /PRNewswire/ -- OUTSIDE TELEVISION, America's only national network dedicated to the active lifestyle, has officially launched their first social engagement campaign utilizing the OTV Amplifier platform in partnership with Coors Light. The campaign, Climb To The Summit, describes the outside world as a great place to challenge yourself, and charges consumers to get outside and show what they've taken on, and how they've persevered.
"This exciting new platform, enables our partners to engage the active lifestyle community to create content that speaks to their brand messaging in an authentic way," said Carmine Parisi SVP Sales and Marketing for Outside Television.
Outside TV and Coors Light have passionate fan bases, which truly enjoy experiencing the adventure lifestyle. This campaign allows the most motivated of fans to create and share videos of their stories with like-minded individuals across the country all for a chance to win. The Grand Prize includes an all expense paid trip to Whistler Blackcomb, Canada, a $5,000 shopping spree with Mountain Hardwear, and having their story featured on Outside Television.
"We are excited about Outside TV's launch of the 'Climb To The Summit' amplifier campaign as we believe it fully supports our existing Climb On brand positioning. To partner with Outside Television, who places the same value in community, authenticity and adventure lifestyle, was a win for us," said Jen Naye Herrman, Associate Marketing Manager, Coors Family of Brands.
OTV Amplifier is a social engagement video platform that allows users to harness the power of social media to draw attention and generate points for their submitted entries. While UGC contests are a common practice in today's media industry, OTV Amplifier's "Climb To The Summit" separates itself from the norm by empowering and mobilizing the contest community. Pushing "send" or "submit" on a contest submission and hoping for the best is a thing of the past, participating contestants will have access to an interactive leaderboard that serves to identify and rank participants in real time. These rankings will help determine the winner and will essentially vet them as possible future brand ambassadors.
Ryan Dadd, SVP of Digital for Outside Television says, "We want to tap into the growing community of active lifestyle enthusiasts and give them a platform to showcase their stories, connect with others and be rewarded for it."
Climb To The Summit will run through August 17th https://climbtothesummit.outsidetv.com/
About Outside Television: Outside Television is the only national 24/7 network dedicated to the active adventure lifestyle and the 143 million Americans who regularly participate. Nominated for two Sports Emmy Awards in 2016, Outside Television is based on Outside Magazine and the critically acclaimed brand. The network's high quality programming features a wide variety of adventure sports including skiing, surfing and hiking, paired with compelling and engaging storylines highlighting locations and top athletes from around the world. Outside Television is available nationwide on several major video providers including: Comcast Xfinity, Dish, Cox, Suddenlink, CenturyLink, RCN, Sling and PlayStation Vue. To learn more about Outside Television, watch here.
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SOURCE Outside Television