BIRMINGHAM, Mich., Nov. 2, 2016 /PRNewswire/ -- A newly launched web service, Outstream.com, taps into the rapidly growing online video advertising market, and provides better monetization solutions for small and medium web publishers.
"There's currently a major disconnect between what the average website can offer and where advertising is headed," said Hyaat Chaudhary, founder and chief executive officer of Outstream.com. "Advertisers are shifting spends from TV and banner ads to digital video and can't find enough quality inventory."
Outstream.com is an innovative outstream video platform for web publishers. Unlike traditional online video advertising that plays before or after a video, outstream is online video advertising that plays in-content. Outstream.com's market is the small and medium web publisher – roughly 95 percent of the industry – that doesn't produce video content. In order to adapt to the huge shift in advertiser demand for video, publishers' only option is outstream video.
Digital video advertising spending nationally is predicted to quadruple from $6.84 billion in 2015, to $28.08 billion in 2020 (Cowen and Company, January 2016). Outstream.com is a solution for the dent in publisher revenue caused by the seismic user shift to mobile viewing. According to Chaudhary, traditional banner ad placement worked well for publishers when views were primarily on desktop and included several banners per pageview. However, publishers can't place three banners on a mobile view. With just one outstream video in mobile format they can yield the same results as several banners.
Outstream.com has no site minimum traffic thresholds, no monthly fees, and the player is completely customizable.Video ads can appear fixed at the bottom of a page, on top of a picture, slide-in, or reside natively within text content. The player collapses when the ad is complete.
Outstream.com accesses advertisers through integrations with all the major programmatic buying exchanges and demand-side platforms (DSPs) to ensure inventory is available to every major advertiser.
Outstream.com works closely with publishers to optimize both fill rates and cost per thousand impressions (CPM) through a series of proprietary optimization techniques. Outstream.com has industry-leading technology such as bid optimization, that allows bids from all sources to compete against each other and optimizes revenue for publishers. Outstream.com also penalizes bids that take too long, since bid latency can prevent the ad from being served altogether, a growing problem with outstream advertising.
Its platform has a robust reporting login that includes detailed data for publishers to better understand the quality indicators that advertisers evaluate. The data includes invalid traffic statistics, video completion rates, player viewability, and other variables that have an impact on both CPMs and fill rates.
Chaudhary sees tremendous potential in Outstream.com, citing industry predictions that from 2014 to 2019 global programmatic desktop and mobile video ad spends are projected to grow at a 46 percent and 80 percent compound annual growth rate (CAGR), respectively (Magna Global, September 2015).
Before launching Outstream.com, Chaudhary served as chief executive officer of Carbon Media Group, the largest outdoor and agriculture-related digital media company in the world. During his five years at Carbon Media, Chaudhary grew the company from unranked to a top 15 sports media property in North America (ComScore).
Based in Birmingham, Mich., Outstream.com is the leading outstream video platform for web publishers. Offering the best technology, most demand sources, third-party data, and no monthly fees or minimums, Outstream.com is the natural choice for thousands of publishers.
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