Messaging platform users are also interested in executing a transaction with a business using chatbots. 35 percent of messaging platform users (and 52 percent of millennial responders) would be interested in using a chatbot for taking action on local services such as booking an appointment or signing up for a class. Ordering food is particularly popular, 33 percent of millennial responders interested in using a chatbot for taking action with local businesses would be interested in doing so to order food.
This activity parallels the broader evolution of telecommunications. Given a choice, 26 percent of respondents would prefer to communicate with a business via messaging or chatbot, compared to 25 percent preferring to text. And 37 percent of millennial respondents would prefer to communicate with a business via messaging or chatbot, compared to 31 percent preferring to text.
"Consumers want ease and convenience in local transactions and bots living on messaging platforms can provide a remarkably frictionless experience," said Mark Slater, CEO at Pingup. "Pingup is committed to delivering this seamless task completion for local businesses and their customers across our major social media, messaging and publishing platforms."
Pingup has patents for managing user chat experiences with businesses and recently launched a food ordering bot on Kik, the first local food transaction experience for Kik users in the U.S., connecting them with over 100,000 restaurants.
Pingup is the nation's largest transaction platform for local services businesses, using proprietary technology to connect hundreds of thousands of local merchants with leading publishers and social platforms including Facebook, Kik, Bing and Yahoo that have over 300 million monthly users. Pingup aggregates over 180,000 US businesses, more than triple OpenTable's quantity in the US and continues to add thousands of businesses each month. The company is headquartered in Boston's Innovation District and backed by Avalon Ventures. For more information visit http://pingup.com. Follow us on Twitter:@pingupapp.
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