Over-the-Top (OTT) Industry Outlook 2020-2025 - Insights Into Smartphones, Smart TV's, Laptops Desktops & Tablets, Gaming Consoles, Set-Top Boxes, and Others

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Apr 06, 2020, 10:30 ET

DUBLIN, April 6, 2020 /PRNewswire/ -- The "Over-the-Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.

The global Over the Top (OTT) market is currently witnessing strong growth. Looking forward, the market is projected to grow at a CAGR of 12% during 2020-2025.

The growing media and entertainment industry, along with the rising sales of smart computing devices across the globe, is one of the key factors driving the growth of the market. In line with this, widespread adoption of OTT services and high-quality streaming content over devices, such as smartphones, laptops, smart televisions, computers and tablets, is further contributing to the market growth. In comparison to the traditionally used cables and satellite television sets, devices offering OTT media services provide higher portability, convenience, accessibility and connectivity.

Furthermore, the deployment of artificial intelligence (AI) by OTT service providers is also providing a boost to the market growth. Service providers are increasingly utilizing advanced technologies to analyze users' preferences and offer them customized content. This improves the overall experience of the user, thus favoring the adoption rates of OTT. Additionally, significant developments in the communication infrastructure and increasing penetration of high-speed internet across emerging nations, are also creating a positive outlook for the market.

Other factors, including rapid urbanization, inflating disposable incomes and increasing consumer expenditure on entertainment and related services, along with extensive research and development (R&D) activities, are expected to drive the market in the upcoming years.

The competitive landscape of the industry has also been examined with some of the key players being Amazon, Eros International, Google Inc., Hulu, IBM, Limelight Networks, Microsoft Corporation, Netflix, Nimbuzz, Star India, Tencent, Telstra, The Walt Disney Company, Yahoo!, etc.

Key Questions Answered

How has the global over the top market performed so far and how will it perform in the coming years?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the platform type?
What is the breakup of the market based on the deployment type?
What is the breakup of the market based on the content type?
What is the breakup of the market based on the revenue model?
What is the breakup of the market based on the service type?
What is the breakup of the market based on the vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the global over the top market and who are the key players?
What is the degree of competition in the market?

Key Topics Covered

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Over the Top Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast

6 Market Breakup by Component
6.1 Solution
6.2 Services

7 Market Breakup by Platform Type
7.1 Smartphones
7.2 Smart TV's
7.3 Laptops Desktops and Tablets
7.4 Gaming Consoles
7.5 Set-Top Boxes
7.6 Others

8 Market Breakup by Deployment Type
8.1 Cloud
8.2 On-Premise

9 Market Breakup by Content Type
9.1 Voice Over IP
9.2 Text and Images
9.3 Video
9.4 Others

10 Market Breakup by Revenue Model
10.1 Subscription
10.2 Procurement
10.3 Rental
10.4 Others

11 Market Breakup by Service Type
11.1 Consulting
11.2 Installation and Maintenance
11.3 Training and Support
11.4 Managed Services

12 Market Breakup by Vertical
12.1 Media & Entertainment
12.2 Education & Training
12.3 Health & Fitness
12.4 IT & Telecom
12.5 E-Commerce
12.6 BFSI
12.7 Government
12.8 Others

13 Market Breakup by Region
13.1 North America
13.2 Asia Pacific
13.3 Europe
13.4 Latin America
13.5 Middle East and Africa

14 SWOT Analysis
14.1 Overview
14.2 Strengths
14.3 Weaknesses
14.4 Opportunities
14.5 Threats

15 Value Chain Analysis
15.1 Overview
15.2 Inbound Logistics
15.3 Operations
15.4 Outbound Logistics
15.5 Marketing and Sales
15.6 Services

16 Porters Five Forces Analysis
16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Competition
16.5 Threat of New Entrants
16.6 Threat of Substitutes

17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Amazon
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.1.4 SWOT Analysis
17.3.2 Eros International
17.3.3 Facebook Inc.
17.3.4 Google Inc.
17.3.5 Hulu
17.3.6 IBM
17.3.7 Limelight Networks
17.3.8 Microsoft Corporation
17.3.9 Netflix
17.3.10 Nimbuzz
17.3.11 Star India
17.3.12 Tencent
17.3.13 Telstra
17.3.14 The Walt Disney Company
17.3.15 Yahoo!

For more information about this report visit https://www.researchandmarkets.com/r/t2qugn

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