Overstock.com To Partner With Oakland Raiders For Game Day Events At O.co Coliseum
Events Will Include Military Salutes As Well As a Chance for Fans to Win $5000 Overstock.com Gift Cards
OAKLAND, Calif., Sept. 20, 2012 /PRNewswire/ -- (NASDAQ: OSTK) - Overstock.com, Inc. has partnered with the National Football League's Oakland Raiders to create several home game promotions at O.co Coliseum to engage local Oakland Raiders fans during the 2012/2013 season. Overstock.com uses the name O.co for their coliseum relationship, as well as their international, mobile, travel, cars and insurance sites.
Overstock.com has created a special O.co Coliseum home game feature dedicated to Wounded Warrior ProjectTM (WWP), a non-profit organization whose mission is to honor and empower Wounded Warriors. Two Wounded Warriors will be honored at every home game on the field and spotlighted on the Raiders' video board. For each home game, two different military heroes will be given a ticket for themselves and a guest by Overstock.com.
"We are delighted that Overstock.com is returning as a Raiders sponsor and we are honored to work with Overstock.com to support WWP," said Raiders Chief Executive Amy Trask.
Additionally, in the Overstock.com Kickoff Challenge, a randomly selected fan will receive a $5,000 gift card to Overstock.com if the Raiders return the opening kickoff (whether it's in the first or second half) for a touchdown. In the event that the Raiders don't return the kickoff for a touchdown, the eligible fan will receive a $50 Overstock.com gift card as a thank you gift for participating. This in-game contest will be held during each of the Raiders' eight home games.
"Oakland Raiders fans are some of the most passionate in the NFL, and we like passionate people," said Overstock.com CEO, Patrick M. Byrne. "These promotions will reinforce Overstock.com's already strong presence among Oakland fans."
In April 2011, Overstock.com announced a six-year deal, in partnership with the Oakland-Alameda County Coliseum Authority that included naming rights to the home of the Oakland Raiders and Major League Baseball's Oakland Athletics.
Overstock.com is a technology-based retail company offering customers a wide variety of high-quality products, at great value, with superior customer service. The company provides its customers with the opportunity to shop for bargains by offering suppliers an alternative inventory distribution channel. Headquartered in Salt Lake City, Overstock.com is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com and http://www.o.co. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."
About Wounded Warrior Project
The mission of Wounded Warrior Project™ (WWP) is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
Overstock.com®, O.co®, Worldstock Fair Trade® and Club O Rewards® are registered trademarks of Overstock.com, Inc. O.info™, Club O TM, and Club O Rewards DollarsTM and Your Savings EngineTM are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding promotions mentioned in the release and their effect. Our Form 10-K for the year ended December 31, 2011, our subsequent quarterly reports on Form 10-Q, or any amendments thereto, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.
SOURCE Overstock.com, Inc.
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