DENVER, April 4, 2017 /PRNewswire/ -- International analyst firm Ovum selected Welltok for its prestigious "On the Radar" series based on the company's innovative, comprehensive consumer health enterprise platform and technology-enabled services. Ovum's report concludes that Welltok has created the data-driven platform that addresses the challenges population health managers face in getting consumers to partake in targeted behaviors or activities, optimizing program spend and creating a delivery method for mass personalization.
As the healthcare industry becomes more consumer-centric, population health managers are recognizing the need for a holistic platform that provides a personalized experience and supports all aspects of consumers' health and wellbeing. Welltok has made several strategic moves to strengthen its capabilities in key areas including analytics, multi-channel communications and artificial intelligence. It now has the most powerful platform available to manage the full spectrum of condition management, gaps in care, general health and wellbeing, and prevention initiatives.
Key messages of the report include:
- Population health managers realize that "one size fits all" is not the best approach to healthcare and there is a need to target and connect with consumers at a personal level to drive change
- The essential capabilities of a consumer-based platform include understanding consumers and precisely targeting relevant resources through advanced analytics, guiding users to adapt new behaviors, recognizing and rewarding individual efforts, and continuously refining and learning from every consumer interaction
- Welltok has boosted its capabilities to predict and target consumer based on risk, need and receptivity to health programs, as well as the ability to reach and activate individuals across any medium based on profile and preference
"With its CaféWell Health Optimization Platform, Welltok is ideally positioned to help population health managers empower consumers to make the right choices on a daily basis that impact their health as well as provide support surrounding episodes of care," said Chris Pennell, Ovum Practice Leader, Public Sector.
"On the Radar" is a series of research notes about vendors bringing innovative ideas, products, or business models to their markets. Download the full report here: http://info.welltok.com/ovumreport
Welltok, the leading consumer health enterprise Software as a Service company, is on a mission to empower consumers to achieve their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company's technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, government programs (Medicare and Medicaid) and providers. Follow Welltok on Twitter @Welltok.
Erica Sniad Morgenstern
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SOURCE Welltok, Inc.