BOSTON, March 9, 2016 /PRNewswire/ -- ownerIQ, the leaders in second party data; a digital marketing solution for retailers and brands announce 2015 revenue north of $60M having grown over 50% year over year. The company's success is due to the increased market adoption and understanding of transparent second-party data that digitally connects retailers and brands.
ownerIQ experienced their most successful year in company history. In addition to the $60M of revenue, ownerIQ grew more than 50% over 2014. Q4 2015 revenue was 93% growth over 2014. December revenue was over 90% growth over 2014 and 60% growth in bookings over 2014. In 2015, the company grew to more than 200 employees.
As brands and retailers continue to recognize the value of second-party data, ownerIQ's Qniverse, made up of over 550 brand and retailers securely sharing their data with each other and running advanced digital advertising programs, grew significantly in 2015. Additionally, ownerIQ saw a 40% increase in brands and a 33% increase in major retailers joining the Qniverse. The company received multiple industry accolades in 2015, including being named in the Ad Age B2B Best Awards, Digiday Signal Awards, and CIOReview 50 Most Promising Retail Solutions. In Q4, 2015 ownerIQ was tied to the future of audience sharing by being cited in Forrester's November 2015 Predictions 2016: Media's Unbundling Accelerates report.
"We are extremely pleased with the continued success that The Q is experiencing and will take this momentum to build on our offerings for retailers and brands leading the industry in second party data," said Jay Habegger, ownerIQ, CEO and co-founder "The industry is starting to take note of the indisputable value of second party data and our talented team will continue to lead the market with our unique offerings from The Q. These successes have set us up for an exciting 2016."
ownerIQ, "The Q" digitally connects retailers and brands through the power of second-party data, providing transparency, scalability, and relevancy within digital marketing. ownerIQ changes the way retailers, brands and e-commerce websites run their digital advertising campaigns, reaching consumers both online and in-store. The Q has the largest and most transparent second-party data marketplace, called "The Qniverse," which aggregates over 1 Billion online shopping behaviors of more than 200 million U.S. consumers each month from retailers, product brands and e-commerce sites. Our fully integrated programmatic stack, built specifically for the needs of marketers in the Retail ecosystem, enables our advertisers to leverage our partners' 1st party data pools to power their e-commerce campaigns, retail initiatives, and prospecting programs. ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, as CIOReview Magazine's Top 50 Retail Solutions, Digiday Signal Awards, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine. For more information, visit www.ownerIQ.com.
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