BOSTON, Nov. 17, 2011 /PRNewswire-USNewswire/ -- International relief and development organization Oxfam America launched its 2011 Unwrapped holiday gift-giving campaign today taking a humorous look at some traditional gift-giving missteps and urges holiday shoppers to gift better this season.
"Smart, philanthropic gift-givers can skip standing in lines to purchase a sweater that will never be worn or a fruitcake that will never be eaten. Instead, they can help change lives for the better by gifting better at OxfamGifts.com," said Stephanie Kurzina, vice president for fundraising and communications at Oxfam America. "Friends, family, or associates will receive a card featuring the smart gift that does good, someone in need will receive exactly what they need, and the giver is guaranteed that the gift will do something really important and not end up in the bottom of the drawer."
Oxfam America's Unwrapped catalog offers items that symbolically represent the organization's lifesaving work, and each purchase is a contribution toward Oxfam's many programs that help people living in poverty throughout the world.
"This year's campaign really brings the value of Oxfam gifts to life," said Kurzina, "Instead of reaching for the old faithful like a fruit basket or a sweater, why not give a sheep that will clothe an entire family or a fruit tree that will help feed a family for years?"
Oxfam America's appeal to "gift better" will be featured in an integrated marketing campaign including outdoor, print, and online ads across the country, a presence on Facebook (www.facebook.com/oxfamamerica ) and Twitter (@OxfamAmerica), and a video featuring Scarlett Johansson that will be on television and across the internet.
Oxfam America is offering a selection of more than 70 gifts at a range of prices, including everything from goats and honey bees to school supplies and mosquito nets. All gift contributions are general donations to support Oxfam America mission of fighting poverty, hunger and social injustice in over 90 countries around the world. Gifts are fully tax-deductible. For more information on how to gift better this holiday season, visit OxfamGifts.com.
Oxfam America is an international relief and development organization that creates lasting solutions to poverty, hunger, and injustice. To learn more, go to OxfamAmerica.org.
SOURCE Oxfam America