Packaging for an Aging Population

NEW YORK, July 10, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Packaging for an Aging Population

http://www.reportlinker.com/p01174903/Packaging-for-an-Aging-Population.html

Introduction

This report assesses the implications of our aging society on packaging design and demonstrates ways in which manufacturers can address these challenges. Market forces are identified, recent examples of senior-friendly packaging are examined, and technological advances that will influence the next generation of packaging design are discussed.

Scope

• Use population data to contextualize the growing seniors demographic.
• Understand specifically what implications the aging population has for functional packaging design, and what benefits packaging must incorporate.
• Use case studies to assess the approches taken by manufacturers active in adopting universal design principles.
• Examine how new technology is presenting greater options for packaging design.
• Learn how to prioritize your products for packaging redesign.

Highlights

From 2010 to 2050, in developed regions, those aged 65 and over will swell from 16% to 26% of the population, while those aged 80 or more will rise from 4% to 9%. In absolute numbers, that means that the population aged 65-plus will grow from 197 million to 337 million, while the population aged 80-plus will grow from 53 million to 122 million.While the opportunities and demand for senior-friendly packaging are clear, manufacturers must remember that such features cannot be the only selling point. Products must be designed with seniors in mind, but they should not carry such an explicit message; no-one wants to think of themselves as elderly.While all manufacturers should be incorporating universal design principles into their packaging design briefs, this is especially critical for the priority product categories, such as prescription and OTC medications, functional foods, and heavy or spill-prone household products.

Reasons to Buy this Report

• How is the aging population going to impact packaging requirements?
• What physical challenges do seniors (age 65+) face as a result of aging, and how do these factors impact packaging design?
• What market forces are driving the demand for "aging in place" and how does that in turn drive demand for more senior-friendly packaging?
• What are the key success factors for senior-friendly packaging that can give a brand a competitive edge?
• What emerging technologies are poised to impact packaging in general, and what role can they play in making packaging more senior-friendly?

Table of contents

About the author
• Disclaimer

EXECUTIVE SUMMARY
• Market overview
• Key success factors
• The technology-enabled future
• Conclusions
Market overview
• Summary
• Report introduction
- About this report
• Market drivers
- Large and growing senior population has specific needs
- Strong demand for seniors to age in place, but also barriers
- Governing agencies push stricter packaging standards
- Growing public interest in universal design
- Priority categories for senior-friendly packaging
Key success factors
• Summary
• Introduction
• Support correct product selection in-store and at home
- Pharmaceuticals deserve – and are finally receiving – attention
- Nutritional supplements are another category ripe for differentiation
- Addressing products to seniors without offending them or turning them off
• Make unwieldy products easier to handle
• Use closures that require less strength and dexterity
- There are many ways to make easier-to-open lids on bottles, jars, and cans
- Flip-top lids offer one-handed opening and prevent lid drops
- Push-button dispensers offer added functionality
• Preserve product freshness and usability longer
• Support correct product use (serving size, compliance)
- Improved pharmaceutical packaging can increase patient compliance
• Conclusions: bringing it all together
- Tetrapak makes milk cartons more functional for seniors
The technology-enabled future
• Summary
• Introduction
• Tech-savvy seniors are ready to interact electronically with packaging
• Electronics bring a fourth dimension to packaging
- E-packaging can communicate more information more effectively
- E-packaging can help with food safety and healthful eating
- E-packaging can improve healthcare compliance
- E-packaging can help with behavioral change
• 3D printing enables prototyping and testing of more designs, more quickly
Conclusions
• Summary
• Strong demand for senior-friendly packaging
• Packaging needs to help seniors overcome physical challenges to age in place
• For every challenge, there is a packaging solution
• Prioritize your products for packaging redesign
• Remember to be sensitive
Appendix
• Scope
• Methodology
• Glossary/abbreviations
• Bibliography/references

TABLES

• Table: Increase in US life expectancy from 1950 to 2009

FIGURES

• Figure: By 2050, 22% of the world population will be over 60 years old
• Figure: Percentage of total population aged over 65 (%)
• Figure: Reduced visual acuity impact shopping and product selection
• Figure: Germany's Kaiser supermarkets offer many senior-friendly features
• Figure: Number of younger people available to support seniors
• Figure: The AGNES suit simulates the physical limitations of advanced age
• Figure: Target prescription packaging improves comprehension
• Figure: Boots used color and shape to differentiate its premium vitamins
• Figure: Procter & Gamble's Crest Pro Health for Life targets over-65s by presenting itself as being for the over-50s
• Figure: Two examples of packaging designed for easy handling
• Figure: Windex took Windex out of the cupboard and onto the countertop
• Figure: Arthritis tablets in three different types of easy-open bottles
• Figure: Two examples of easier-to-open lids from Folgers and Ocean Spray
• Figure: White Shot QL's bottle is fashioned in an easy-to-grip curved shape
• Figure: The extra space between the ring pull and the can lid makes this can easier to open
• Figure: GlaxoSmithKline's 2009 redesign of Tums packaging
• Figure: J.M. Smucker Co.'s 2012 redesign of Folgers instant coffee packaging
• Figure: Dagravit's push-button vitamins dispenser is convenient and hygienic
• Figure: Kimberly Clark's 2011 redesign of Cottonelle moist wipes packaging
• Figure: Stay-fresh packaging examples
• Figure: Cryovac's FoldLok bag is easier to use and protects food freshness better
• Figure: Velcro's Press-Lok closure on Lundberg Family Farms rice
• Figure: Imperial Sugar premeasured pouches for longer freshness and less mess
• Figure: Sainsbury's juice carton conveniently measures five servings
• Figure: Examples of pharmaceutical compliance packaging
• Figure: Compliance packaging for those who take multiple medications
• Figure: Nestlé's 2011 redesign of Boost packaging
• Figure: Tetra Pak's Tetra Brik Edge packaging for milk, 2008
• Figure: Kapsys smartphones for seniors and the vision-impaired
• Figure: Tylenol boxes carried a QR code that linked consumers to their website
• Figure: Sundown Naturals offers a free vitamin reminder app for smartphones
• Figure: NFC chips in e-packaging can interact with smartphones
• Figure: Temperature sensors can help to ensure the safety of perishable products
• Figure: E-packaging can help to increase patient compliance with drug regimens
• Figure: Factors driving demand for senior-friendly packaging
• Figure: Age-related physical impairments that impact packaging design
• Figure: Packaging enhancements that accommodate physical impairments
• Figure: Priority categories for senior-friendly packaging design
• Figure: Nestlé's packaging aims to be sensitive, but not patronizing

Companies Mentioned

CMS Energy Corporation, GlaxoSmithKline Plc, Hutchison 3G UK Limited, Imperial Sugar Company, J Sainsbury plc, Janssen Pharmaceuticals, Inc., Kimberly-Clark Corporation, McNeil Consumer Healthcare, Nestle S.A., Schindler Holding Ltd., TNS, Inc., Tribune Company

To order this report: Packaging for an Aging Population
http://www.reportlinker.com/p01174903/Packaging-for-an-Aging-Population.html

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Contact Clare: [email protected]
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