PacSun Launches Premier "Kendall & Kylie" Collection Nationwide Kendall and Kylie Jenners' California-inspired fashion line available exclusively at PacSun stores and PacSun.com

ANAHEIM, Calif., Feb. 8, 2013 /PRNewswire/ -- Pacific Sunwear of California, Inc. (Nasdaq: PSUN) today launched "Kendall & Kylie," a new fashion line designed and inspired by fashion darlings Kendall and Kylie Jenner. Available exclusively at PacSun, the premier collection features an assortment of on-trend young women's pieces that reflect the optimism, creativity and diversity of PacSun's California heritage.

(Photo: http://photos.prnewswire.com/prnh/20130208/LA56929)

"With their inherent sense of style and California roots, Kendall and Kylie Jenner have designed a collection that we are proud to offer exclusively at PacSun," said Gary Schoenfeld, CEO of PacSun. "Joining an aspirational portfolio of authentic men's and women's brands, their line will further diversify and enhance our women's offering with an assortment of looks that are a testament to Kendall and Kylie's creativity."   

The debut spring collection of "Kendall & Kylie" reflects the fun, young and casual-yet-chic vibe of the Jenner sisters and features chambray button downs, chiffon tops, high-waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves. Now available at PacSun stores across the country and online at www.pacsun.com, the "Kendall & Kylie" collection ranges in price from $24.50 to $79.50.

"Designing an exclusive line for PacSun has been a dream come true for my sister and me," said Kylie Jenner. "From concept to design, we really enjoyed the process of creating a fashion line that reflects our personal style! We're so proud of the collection and excited to finally share it with our fans," added Kendall Jenner.

The celebrity sisters will commemorate the launch with personal appearances at the PacSun store at Roosevelt Field Mall in Garden City, New York, on February 8 from 5 p.m.7 p.m., and at Garden State Plaza Mall in Paramus, New Jersey on February 9 from 1 p.m.3 p.m. Kendall and Kylie Jenner will be on-site to meet with fans, sign autographs and showcase their debut collection.  The first 300 fans at each location will be guaranteed a chance to meet with Kendall and Kylie. NOTE:  Due to the possibility of inclement weather in New York City and New Jersey, please visit www.pacsun.com/kendall&kylie for updates prior to event start time.

"Kendall & Kylie," exclusively at PacSun, is the result of a collaboration with Majestic Inc., which currently manages such licenses as the House of Harlow 1960 line by Nicole Richie. Majestic's Jenner agreement constitutes a new foray into fashion for young women.

For more information on personal appearances or the "Kendall & Kylie" collection, visit www.pacsun.com/kendall&kylie. To join the conversation, visit www.facebook.com/pacsun or www.twitter.com/PacSun and use the hashtag #kandk4pacsun.  

About Pacific Sunwear of California, Inc.

Pacific Sunwear of California, Inc. and its subsidiaries (collectively, "PacSun" or the "Company") is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of February 8, 2013, the Company operates 644 stores in all 50 states and Puerto Rico. PacSun's website address is www.pacsun.com.

Pacific Sunwear Safe Harbor

This press release contains "forward-looking statements" including, without limitation, Mr. Schoenfeld's comments relating to the "Kendall & Kylie" collection in the second paragraph above. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The Company intends that these forward-looking statements be subject to the safe harbors created thereby. These statements are not historical facts and involve estimates, assumptions and uncertainties that could cause actual results to differ materially from those expressed in such forward-looking statements. Uncertainties that could adversely affect the Company's business and results include, among others, the following factors: adverse changes in economic conditions generally; adverse changes in consumer spending; changes in consumer demands and preferences; same-store sales declines; higher than anticipated markdowns and/or higher than estimated selling, general and administrative costs; increased sourcing and product costs; currency fluctuations; competition from other retailers and uncertainties generally associated with apparel retailing; merchandising/fashion risk; lower than expected sales from private label merchandise; reliance on key personnel; economic impact of natural disasters, terrorist attacks or war/threat of war; shortages of supplies and/or contractors as a result of natural disasters or terrorist acts, which could cause unexpected delays in store relocations, renovations or expansions; reliance on foreign sources of production; and other risks outlined in the Company's filings with the Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended January 28, 2012 and subsequent periodic reports filed with the SEC. Historical results achieved are not necessarily indicative of the future prospects of the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company assumes no obligation to update or revise any such forward-looking statements to reflect events or circumstances that occur after such statements are made. Nonetheless, the Company reserves the right to make such updates from time to time by press release, periodic report or other method of public disclosure without the need for specific reference to this press release. No such update shall be deemed to indicate that other statements not addressed by such update remain correct or create an obligation to provide any other updates.

Contact: Corie Jackson
PacSunandJenners@edelman.com
323-202-1075

SOURCE Pacific Sunwear of California, Inc.



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