Praveen Bhadada, Partner and Digital Practice Head at Zinnov, commented "Significant expertise in data management and analytics as well as design and experience services has helped Pactera differentiate its positioning in the enterprise digital transformation market. The recent acquisition of Blue Fountain Media has helped in augmenting their design capabilities further and also expand market presence within the North American geography. The acquisition, along with an increased focus on consulting services has helped Pactera in becoming an able partner to firms exploring digital transformational scenarios."
Such digital transformational scenarios are rapidly growing. While IT spend in general was stagnant in 2015, enterprise digital transformation has been growing at 30% per year, estimated at $29 billion globally.
Pactera specializes in such transformation strategies. In February 2016, Pactera reimagined a large Auto Collision & Repair brand with a total redesign and launch of their website. Designed by Pactera's top digital brand agency, Blue Fountain Media, the new website acts as an integral part of their larger digital business and brand strategy, driving awareness and customer acquisition as the company pursues aggressive growth. The omnichannel integrated approach also includes online & offline marketing and advertising, providing a 360 relationship with customers and reducing overall cost per acquisition.
The report also highlighted Pactera's prowess in Data Management & Analytics. When a large utility vehicle corporation approached Pactera with their visionary goal to reach $1 billion in revenue in less than five years, Pactera designed a customized IT solution that integrated their data warehouse with real-time data from four GPS and status tracking systems, all the while providing full visibility with data analytics.
Jose Martinez, a former Razorfish digital executive who is now Pactera's Global Head of Digital Services, added "Our strong commitment to Digital Enterprise Transformation via investments in experience design and marketing, as well as '3.0 offerings' such as online marketplaces, IOT and advanced analytics, has positioned Pactera as a thought leader and reliable partner to our clients. We are proud of this recognition from Zinnov."
Pactera is a leading Digital Services Provider focused on customer facing and enterprise solutions. With over 26,000 employees in over 17 global locations, Pactera is focused on growing Fortune 500 companies with Strategic Digital Consulting, Customized Design and Experience, Integrated Marketing, Data Science & Advanced Analytics, Continuous Delivery, Security and Product and Service Innovation Strategies.
Visit Pactera at www.pactera.com.
Founded in 2002, Zinnov – meaning Zeal in Innovation – is a leading Globalization and Market Expansion Advisory firm, with specialization in areas such as Digital Transformation, Global Sourcing, Emerging Markets Expansion, Human Capital Optimization, Small & Medium Businesses, Innovation, Cloud Computing and Enterprise Mobility. Zinnov offers advisory services to global leaders in business and technology and works collectively with them to tackle prevailing organizational challenges by analyzing changing dynamics, improving performance, and building institutional capability. The services delivered to its clients through advanced reasoning and analytical techniques, provides solutions help in integrating organizational vision, business definition and processes.
Visit Zinnov at www.zinnov.com. To request additional information, contact Jaya Shukla at firstname.lastname@example.org
Logo - http://photos.prnasia.com/prnh/20151013/0861509654LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pactera-positioned-in-execution-zone-in-zinnov-digital-services-rankings-300296487.html
SOURCE Pactera Technology International Ltd.