2014

PadSquad launches next generation of native advertising solutions for the mobile optimized web, powered by Polar's MediaVoice platform.

NEW YORK, Dec. 12, 2013 /PRNewswire/ -- Today PadSquad (www.padsquad.com), an advertising technology firm that is creating a better tablet web through cutting-edge mobile publishing & ad solutions, announces a partnership with Polar (www.polar.me).

(Logo: http://photos.prnewswire.com/prnh/20131212/NY32443LOGO )

PadSquad will leverage Polar's native advertising platform, MediaVoice, to deliver content-based advertisements across the PadSquad Platform, an exclusive community of mobile optimized websites. Every website that uses PadSquad's Adaptive Web Design technology is specifically designed for tablet and smartphone devices. The partnership with Polar will help PadSquad expand their robust mobile advertising and content publishing efforts by making it extremely easy to distribute in-stream native ads for mobile at scale.

"You can confidently say that the shift to Mobile advertising and the rise of Native advertising are the two most important trends in digital media today. This partnership harnesses leaders in both," comments Daniel Meehan, Founder & CEO of PadSquad. "All of our websites are optimized specifically for mobile devices, so by integrating Polar's unique solutions, we have a scalable native advertising product reaching the fastest growing audience on the web—readers who are using tablets and smartphones to browse niche content."

The adoption of native advertising is rapidly growing. Business Insider reports that 66% of agencies are somewhat likely or very likely to spend on Native advertising within the next 6 months. PadSquad helps address this growing industry need by offering brand advertisers a native solution to engage their consumers in a natural way—all on websites optimized for tablet and smartphone devices.

"This is why Polar built MediaVoice," said Sean Erjavec, Executive Vice President, Sales at Polar. "We created a true end-to-end platform which not only integrates seamlessly with a publication's CMS and ad server but also provides their readers with uninterrupted content consumption. To partner with a market leader like PadSquad who specializes in optimizing websites on tablet and smart phone devices, and shares our vision is a win-win."

Contact Polar to learn more about our MediaVoice platform, or request a demo.

About PadSquad

Founded in 2012 and based in New York City, PadSquad is a mobile advertising technology firm dedicated to creating a better tablet web experience. We are a one-stop shop for mobile web publishing and monetization and make it incredibly easy for publishers and advertisers to interact with their audience on the optimized web. To learn more about PadSquad, visit http://www.PadSquad.com or follow us at @padsquadmedia.

About Polar

Polar has been focused on media platforms since 2007. MediaVoice enables publishers to sell & run native ads in-stream across all their sites, while leveraging their existing CMS and ad serving infrastructure. Please visit polar.me or follow us at @aboutPolar to learn more.

CONTACT: Vanessa Giacoppo, vanessa@resoundmarketing.com, (609) 279-0050 x 108

SOURCE PadSquad



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