Aimed at a growing beauty-conscious audience, this new original television series will focus exclusively on modern ways of "being beautiful."

PALM BEACH, Fla., Aug. 23 /PRNewswire/ -- It is home to beautiful attractions; sunny beaches, Worth Avenue shopping and, of course, beautiful people.  The town of Palm Beach will now be home to the first television series to highlight the things that make us beautiful.  Entitled "Beauty Illustrated TV," the 13-part original series is planned to air on WEtv, and WEtv's New York cable affiliate, Wedding Central, every Saturday at 9 AM.

Beauty Illustrated TV will compete with morning talk and reality shows as it engages in a common emotion with its viewers.  "The goal of Beauty Illustrated TV is to entertain and educate an audience not only conscious about looking young, but also willing to take the necessary steps to actually prolong their youth," says Erik Di Somma, President of The VLTRA Group and Executive Producer of the series.  According to Di Somma, Beauty Illustrated TV features late-breaking beauty industry news plus the latest in fashion, events as well as advice from beauty experts.

The birth of a new medium in a time when it is most needed is no coincidence.  In 2008, while researching ways to publicize his company's anti-oxidant delivery technology, Di Somma encountered problems inherent to the beauty industry.  "The industry has become too ambiguous for the average consumer to understand and too competitive to allow the proper publicity of real anti-aging technology," Di Somma explains.  "We designed this series to address these issues."  As a former health show and news producer, Di Somma believes the series can be a functional tool in beauty product marketing.  

Beauty Illustrated TV is a collaborative effort between The VLTRA Group, Inc., a Georgia Corporation focusing on skin-care research and Discover Entertainment Group, LLC, a Florida independent production company.  Melody Holcomb, cosmetics model and host of the series, gives the advice needed in helping viewers make more informed purchasing decisions.

SOURCE Beauty Illustrated TV