PAMA Pomegranate Liqueur Announces the First-Ever "Are You Indispensable?" Cocktail Competition, Hosted by Hanna Lee Communications Bartenders Embrace PAMA as the Indispensable Modifier That Makes Them Libational Stars by Harmonizing Cocktail Ingredients

NEW YORK, Aug. 1, 2013 /PRNewswire/ -- PAMA Pomegranate Liqueur, the original, all-natural pomegranate liqueur, today announces the first-ever "Are You Indispensable?" Cocktail Competition. It will showcase PAMA as the indispensable modifier that provides a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color to cocktails ranging from aperitifs to nightcaps using both clear and aged spirits.  The competition is hosted by Hanna Lee Communications, Inc., an award-winning agency specialized in spirits, food, wine, and lifestyle PR and social media marketing. 

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The competition is exclusively for professional bartenders and mixologists age 21+.  Recipes will be accepted from August 1 through October 31, 2013 on  The competition's prizes include a Grand Prize of $5,000, a second place prize of $2,000 and a third place prize of $1,000.  

A total of six finalists will compete in New York City on Monday, November 18, 2013.  They will shake and stir their cocktails for a distinguished judging panel comprised of:

  • Paul Pacult – Noted spirits critic and publisher/editor of The Spirit Journal
  • Steve Olson – Founder of aka wine geek and renowned spirits, wine and cocktail expert
  • Julie Reiner – Doyenne of cocktails and owner of Flatiron Lounge and Clover Club
  • Eben Freeman – Director of Bar Operations and Innovation at the Alta Marea Group
  • Kate Shapira Latts – Director of Marketing and a member of the third generation of the family behind Heaven Hill Distilleries, Inc., the parent company of PAMA Pomegranate Liqueur

"We are proud to present the first-ever 'Are You Indispensable?' Cocktail Competition that spotlights PAMA Pomegranate Liqueur," says Hanna Lee, President and Founder, Hanna Lee Communications.  "The competition demonstrates the infinite creativity of bartenders and how PAMA, as the indispensable modifier, can help them break new ground in cocktail greatness."

"PAMA has long supported the bartending community since its launch several years ago and this competition celebrates their ingenuity," says Brittany Capito, PAMA Brand Manager, Heaven Hill Distilleries, Inc.  "We're excited to provide bartenders with a competitive edge and a platform for them to shine."

The competition's partner is, a leading online community for bartenders and mixologists.

For more information on PAMA Pomegranate Liqueur, please visit

About PAMA Pomegranate Liqueur
The original, all-natural pomegranate liqueur, PAMA is the indispensable modifier that brightens cocktails and elevates them from the everyday to modern classics.  By providing a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color, PAMA mixes exceptionally well with all spirits, both clear and aged, in cocktails ranging from aperitifs to nightcaps.  PAMA's unmatched versatility helps transform aspiring home bartenders and seasoned mixologists alike into bar stars.  For more information, please visit and, "like" us on Facebook at and follow us on Twitter at @PAMAPros.

About Hanna Lee Communications, Inc.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning agency specialized in spirits, food, wine, and lifestyle PR and social media marketing.  The agency only represents products and companies that it is passionate about.  This outlook drives its well-acknowledged excellence. 

The agency has created a number of successful PR case studies that have earned recognition from prestigious national and international organizations that include the PR News' Platinum Awards, PRWeek Awards, SABRE Awards, PRSA-NY's Big Apple Awards, The Communicator Awards and The Bulldog Awards. 

Hanna Lee Communications' client experience includes The Dead Rabbit Grocery & Grog, Manhattan Cocktail Classic, Louis Royer Cognac, Santa Teresa Rum, PAMA Pomegranate Liqueur, Atsby New York Vermouth, Leblon Cachaça, Sobieski Vodka, Marie Brizard Liqueurs, Michael's New York, MONO+MONO Restaurant, Forcella Pizza Restaurant Group, Rayuela Restaurant, Macondo Latin Tapas Bar, Japan Week, Mionetto Prosecco Wines, Wines of Croatia, Terra Andina Chilean Wines, G7 Portuguese Wine Consortium, and others.

For more information, please visit, "like" us on Facebook at and follow us on Twitter at @hannaleenyc.

Media Contacts:
Hanna Lee or Jen Neugeboren
Hanna Lee Communications, Inc.

SOURCE Hanna Lee Communications, Inc.


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