2014

Panasonic Announces New Products Developed to Enhance a Woman's Beauty Routine

NEWARK, N.J., Sept. 19, 2013 /PRNewswire/ -- Panasonic Consumer Electronics Company today introduces two new products to the company's growing line of award winning women's beauty and personal care products.  The new Facial Ionic Steamer (EH-SA31VP) and Wet/Dry Epilator/Shaver (ES-ED90P) are designed to complement a woman's lifestyle and enhance their beauty routine.

"Panasonic is constantly striving to enhance our lineup of women's beauty products, providing them with useful products that will complement their lifestyle," said Natalia Salazar, Product Manager, Personal Care, Panasonic Consumer Electronics Company.  "We have designed these products to be attractive, functional and extremely usable, even if a woman is in a time crunch."

Panasonic's new Facial Ionic Steamer utilizes nano-sized steam particles, which are 4,000 times smaller than normal steam, to penetrate deep into skin and hydrate the complexion.  Designed as a quick, six-minute spa experience, the Panasonic Facial Ionic Steamer can easily be integrated into one's beauty regimen in various ways.  To provide a deep cleanse, the Facial Ionic Steamer opens up pores while gently removing dirt, oil and makeup.  When used as a makeup primer the warm steam softens skin, creating an ideal canvas for flawless makeup application.  The product's stylish, compact design fits even the tightest vanity space.

The new ES-ED90 Wet/Dry Epilator/Shaver joins Panasonic's large lineup of women's shavers.  Forty-eight rotating tweezing discs quickly remove hair at the root and a pivoting head design provides 60-degree wide back-and-forth movement that adjusts to the contours of the skin to provide a gentle hair removal experience for smooth skin.  The waterproof design allows for the ES-ED90 to be used either wet or dry, in the shower or out.  Designed to be used as a multi-purpose beauty tool, the ES-ED90 is equipped with six interchangeable attachments including an epilation head, gentle epilation cap, epilation head for underarm/bikini, shaver head, pedicure buffer and bikini comb. 

The new Panasonic Facial Ionic Steamer is available now for an SRP of $179.95 and the new ES-ED90 Wet/Dry Epilator/Shaver is available for an SRP of $129.99 on www.panasonic.com.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide-range of consumer solutions in the U.S. and Canada including products from VIERA Smart TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Personal Care and Dental Care products and more. In Interbrand's 2013 Annual "Best Global Green Brands" report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report. (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2013/Best-Global-Green-Brands-2013.aspx)  

To learn more about the company and its products, visit www.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

SOURCE Panasonic



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