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Panda is Sticking Around: Don't Underestimate Its Effect on Your Site

PR Newswire's Small Business PR Toolkit offers top tips for cleaning up existing content to keep your site relevant and optimized.

Nov 20, 2013, 11:32 ET from PR Newswire Association LLC

NEW YORK, Nov. 20, 2013 /PRNewswire/ -- Google's algorithm updates and additions over the past several years have consistently moved toward a focus on quality content, which can challenge the way many small businesses had previously structured their sites and content. Hummingbird marked a shift away from keywords toward context; Panda has been placing emphasis on high-quality content since its introduction in 2011, and updates to the algorithm have only refined this focus. While Hummingbird will have ramifications on how content is crafted going forward, many of the search repercussions seen from Panda are related to how old content is supported and maintained. Unlike older ranking algorithms, Panda's penalties for low-quality content can affect an entire site or section on a site and have decreased the value of previous ranking indicators.

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Jon Henshaw, Co-Founder of Raven Tools, offers expert advice for auditing your site for low-value content that will affect ranking negatively under Panda. In his latest article for PR Newswire's Small Business PR Toolkit, Henshaw offers a fresh approach to managing existing content to positively impact a site's ranking. From evaluating content to determine what has the potential for continuing value, to suggestions for updating, deleting or moving content, Henshaw offers a clear plan for making your site Panda-friendly and, ultimately, improving search rank.

To learn more: http://bit.ly/1h2Krl2

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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