Pandora Announces February 2012 Audience Metrics
-- Share of total U.S. radio listening for Pandora in February 2012 was 5.74%, an increase from 2.90% at the same time last year
-- Total listener hours for Pandora for the month of February 2012 were 975 million, an increase of 101% from 483 million during the same time period last year
-- Active listeners reached 49 million at the end of February 2012, an increase of 57.5% from 31 million during the same time period last year
OAKLAND, Calif., March 7, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading Internet radio service, today announced that it will start issuing key audience metrics on a month-to-month basis.
Pandora CEO Joe Kennedy said, "Pandora is the leader in internet radio, mobile and cross platform advertising and as a leader in these categories it is important for advertisers to have accurate and timely information on our audience. Active users, listener hours, and share of total U.S. radio listening are the metrics that paint the clearest picture of Pandora's growing presence and momentum. Until third party measurement services are in place to provide accurate information on Pandora's users and usage across platforms, we will be releasing our key audience metrics on a monthly basis. "
Pandora gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com
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