Pandora Audience Grows Across All Key Radio Buying Demographics
National and Local Triton Digital June 2012 Ratings Now Available
OAKLAND, Calif., July 23, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new ratings from the June 2012 Triton Webcast Metrics report. The Pandora ratings reveal continued average quarter hour (AQH) and cumulative audience (cume) gains nationally and in the top 10 local radio markets across the country.
National audience metrics for June 2012 show that among the adult 18-49 demographic (demo), Pandora has a weekly cume of 25,333,249, a 6% increase from the March 2012 weekly cume of 23,874,175. The June 2012 Triton Webcast Metrics ratings rank Pandora as the largest adult 18-49 radio network in the U.S. when compared to radio networks in the Arbitron June 2012 RADAR 113 report.
The June 2012 Triton Webcast Metrics Local ratings demonstrate strong growth across all demos in each of the top 10 local radio markets. For each market, Pandora saw AQH and cume increases in the 18-34, 18-49 and 25-54 adult demos, with the strongest gains coming from the 25-54 demo. The June 2012 Triton Webcast Metrics Local report can be found at: http://photos.prnewswire.com/prnh/20120723/SF44172-INFO
Pandora Chief Revenue Officer John Trimble said, "Third party metrics have once again reflected Pandora's continued growth in every demo, across all markets, both in audience size and time spent listening. These metrics are helping the radio advertising industry make informed buying decisions between terrestrial and internet radio."
Starcom Executive Vice President of Local Activation Kevin Gallagher said, "It's no secret that an increasing amount of audio is consumed online. With Triton Webcast Metrics ratings, we will be able to compare, as well as combine, audience delivery within the entire audio ecosystem. It's important to provide advertisers with a holistic view of the entire radio audience to help them understand the internet radio opportunity and value proposition."
The June 2012 Triton Webcast Metrics ratings are based on listener data from 5/24/2012 through 6/20/2012 for key radio-buying demos, including adults 18-34, 18-49 and 25-54, Monday-Sunday 6:00 a.m. – midnight.
To learn more about Triton Webcast Metrics, please visit:
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com
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