Pandora Celebrates National Hispanic Heritage Month

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OAKLAND, Calif., Sept. 19, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, today announced the expansion of its Latin music category with a new Mexican genre and a revamped Latin genre in honor of this year's National Hispanic Heritage Month. One of every six Pandora listeners identifies as Hispanic and the new genres enhance Pandora's music collection for them and all Latin music fans.

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The 28 new radio stations within these two genres allow listeners to experience and discover the rich musical cultures of the Latin and Mexican worlds. With more than 70,000 Hispanic songs in the Pandora collection, these stations offer listeners a breadth of music to enjoy, from the rhythmic flamenco guitar sounds of Spain to the traditional Mariachi songs of Western Mexico to the music of the Argentinian Tango ballroom dance. The stations are available via http://www.pandora.com/music/latin and http://www.pandora.com/music/mexican.

Pandora is also debuting a specific station within the Mexican genre to commemorate the 202^nd anniversary of Mexican Independence Day, which occurred on September 16, 2012. The station features a curated combination of all Mexican styles, from classic Mexican folk songs to today's hottest Mexican artists. All of Pandora's genre stations are also available on the Pandora app, enabling the more than 80 percent of Pandora's Hispanic listeners that tune in on their mobile devices to enjoy their music on the go.

For more information about all of Pandora's Latin and Mexican genre stations, see our recent blog post, "From the Curators: Your Pandora Guide to Mexican Independence Day" at http://bit.ly/PandoraBlog_MexicanIndependence.

ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project^®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora^® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

SOURCE Pandora