PANDORA Gives Women the Royal Treatment

COLUMBIA, Md., March 26, 2013 /PRNewswire/ -- The crown jewels are no longer reserved for monarchs, as PANDORA unveils a series of affordable luxury pieces inspired by royalty.

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(Logo: http://photos.prnewswire.com/prnh/20120502/DC99325LOGO-b)

PANDORA has transformed its popular crown charm into a statement pendant fit for a queen. The oversized necklace pendant is crafted from sterling silver and set with 48 clear cubic zirconia stones. The elegant, hand-finished pendant coordinates beautifully with this season's new sterling silver royal crown stud earrings and two new stackable sterling silver rings, which each feature 10 bezel-set cubic zirconia stones. The newest pieces are a perfect complement to the existing sterling silver or 14k gold and diamond crown charms from PANDORA's existing assortment of charms.

Evoking memories of a fairytale princess, PANDORA's new tiara pieces unite contemporary craftsmanship with a romantic and feminine design. Princess-style earrings showcase the beauty of rose-hued freshwater cultured pearls set beneath sterling silver tiaras. A coordinating tiara charm, ring and delicate stud earrings add a regal touch to any occasion.

"This season's spring collection brings to life a world of romance, elegance and grace," said Angel Ilagan, Vice President, Marketing, PANDORA North America. "Every woman deserves to feel like a queen or princess, and the new royalty inspired pieces allow them to do so."

To view the new pieces or locate an authorized PANDORA retailer, visit www.pandora.net.

About PANDORA

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,300 locations, including approximately 900 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people worldwide, of whom more than 4,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA Jewelry



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