PANDORA Is Proud To Mark Its Continued Commitment To Supporting The Fight Against Breast Cancer Worldwide.

COLUMBIA, Md., Oct. 3, 2012 /PRNewswire-USNewswire/ -- Offering unique, hand-finished jewelry to demonstrate support in the global fight against breast cancer, PANDORA's annual pink collection is now in its seventh year. This year, an elegant snow-white Murano glass charm, delicately embellished with the signature Pink Ribbon, which has become a symbol to show support in the fight against breast cancer, has been added to the assortment.

(Photo: http://photos.prnewswire.com/prnh/20121003/DC86122)

Carefully crafted and hand-finished, the new charm is set in a sterling silver inner ring and is a poignant addition to PANDORA's signature charm bracelet - and for each Pink Ribbon collection charm sold, PANDORA will donate a percentage of the sale to breast cancer organizations across the globe.

In the U.S., PANDORA has pledged a minimum guaranteed donation of $1 million to Susan G. Komen for the Cure, with 5% of the retail price of select charms, necklaces and pendants going to support Komen for the Cure. Donations received in connection with product sales in Canada benefit the Canadian Breast Cancer Foundation.

The collection of pretty pink woven bracelets and delicate sterling silver and solid gold pendants and charms, including this year's Murano glass charm decorated with the signature Pink Ribbon symbol, perfectly complements PANDORA's existing collection of fine jewelry, and can be individually styled into your personal jewelry expression.

PANDORA's new Murano glass charm with the Pink Ribbon is now available in PANDORA stores and authorized PANDORA retailers worldwide.

ABOUT PANDORA

For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents in over 10,000 locations, including around 700 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,300 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA



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