PANDORA Jewelry and Major League Baseball Properties Form a New Relationship This marks the first-ever sports licensing agreement for the jewelry brand

COLUMBIA, Md., Oct. 11, 2013 /PRNewswire/ -- PANDORA Jewelry and Major League Baseball Properties (MLBP) have introduced a collection of PANDORA charms representing the Leagues' 30 MLB clubs.  This marks the first-ever sports licensing agreement for Pandora Jewelry.

(Photo: http://photos.prnewswire.com/prnh/20131011/DC96138)

MLB club logos will be featured on PANDORA's sterling silver Unforgettable Moments dangle and Pau Amarelo, yellow, wood charm. Additional MLB themed offerings will be introduced in 2014.  PANDORA continues to capture all of the unforgettable moments in a woman's life, and with MLB charms, women can celebrate their favorite teams all year round.

"Men aren't the only ones who watch sports these days, women are huge sports enthusiasts as well," said Beth Moeri, Senior Vice President, Merchandising, PANDORA Americas. "There's not a week that goes by that we don't receive feedback from consumers requesting a more robust assortment of sports-related PANDORA charms, so we're glad we can finally give them an opportunity to cheer on their favorite MLB teams and treasure their team charm forever!"

"We are absolutely thrilled to form a new relationship with PANDORA Jewelry, which not only marks their first-ever sports licensing agreement, but also features logos for all 30 Major League Baseball Clubs," said Howard Smith, Senior Vice President, Major League Baseball Properties.  "Women comprise almost half of baseball's fan base and we are continuously seeking creative and fashionable ways to appeal to such a significant audience.  This relationship with PANDORA, a company that is internationally known for its high end and unique jewelry lines, gives our fans across the country another exclusive way to support their favorite team as we head into the 2013 Postseason this October." 

MLB charms will hit select PANDORA retailers alongside the 2013 MLB Postseason this October, with a suggested retail price of $65. To view the entire MLB and PANDORA collection, visit www.pandora.net or MLB.com

About PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,300 locations, including approximately 950 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,900 people worldwide, of whom more than 4,900 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 900 million). For more information about PANDORA, please visit www.pandoragroup.com.

About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

SOURCE PANDORA Jewelry



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