PANDORA Jewelry and Three-Time Medalist Aly Raisman Ink Endorsement Deal to Celebrate Life's Unforgettable Moments

COLUMBIA, Md., Oct. 4, 2012 /PRNewswire/ -- PANDORA Jewelry, one of world's largest jewelry brands, announced today an endorsement deal with three-time medalist and U.S. Captain, gymnast Alexandra (Aly) Raisman.

The 30-year old jewelry brand prides itself on offering high-quality jewelry that celebrates each woman's personal style and individuality. PANDORA is honored to help Aly commemorate her achievements in the sport of gymnastics, which have made her a role model for many women and girls of all ages around the world.

As part of the endorsement deal, the Boston native and world champion will be featured in PANDORA's 2013 print campaign and will make select appearances at several PANDORA stores during and following the Kellogg's Tour of Gymnastics Champions.

"When we think about PANDORA, we instantly begin to think about the women who inspire and encourage us," said Angel Ilagan, Vice President, Marketing, PANDORA Jewelry, North America. "It goes without saying that this past summer, Aly was among the many women who moved us all, men and women, and inspired others to celebrate the qualities that make us unique. We are thrilled to have Aly join the PANDORA family."

Her first public PANDORA appearance will be on Saturday, October 6 from 11 a.m. to 1 p.m. at the PANDORA store in Stonebriar Centre Mall in Frisco, Texas. Future events will include appearances in the St. Louis, Philadelphia, Boston, Chicago and Atlanta markets. At these events Aly will select charms that show her unforgettable moments of 2012, showcase her personal style and include sentimental reminders of her friends, family and favorite hobbies. She also will greet fans, take photos and sign autographs.

"I'm excited to join a brand that inspires women to celebrate who they are and what makes them unique," said Aly. "From my mom to the 1996 Women's Gymnastics Team and many more, there have been so many positive women who helped me realize and achieve my dreams. With fashion being a huge interest and passion of mine, I am excited to work with PANDORA and bring some new perspective from the gymnastics world."

In addition to the 2013 print campaign and 2012-13 in-store appearances, Aly (@Aly_Raisman or Facebook.com/AlyRaisman) will also actively contribute to PANDORA's growing social media efforts (@PANDORA_NA or Facebook.com/PANDORA).

For more information about PANDORA, please contact Keshia Holland or Heather Woolford.

About PANDORA

For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand-finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507.) The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents through over 10,000 locations, including more than 750 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate an authorized retailer, please visit PANDORA.net.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,800 people worldwide, of whom more than 3,900 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For more information, please visit www.pandoragroup.com.

SOURCE PANDORA



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