Panel Of Leaders To Discuss Aligning Marketing And Technology Functions For Today's Business Environment

Jan 27, 2016, 15:25 ET from The Executives' Club of Chicago

CHICAGO, Jan. 27, 2016 /PRNewswire/ -- On February 2 hear from executives leading teams where marketing and IT roles were merged or blended organically, as well as those who've permanently tabled the concept, and gain valuable insights into the challenges and opportunities to consider for your business.

As mobile, social, and other digital channels become increasingly critical marketing tools, the lines between the CIO, CTO and CMO's departments begin to blend and interconnect. Marketing is no longer a one-way process, but engages the end user through technology in many ways, including gathering demographic information, testing ideas in the market, and individualized targeted marketing.

Gain insights into the unique skill sets needed for a strong IT/Marketing team at The Executives' Club of Chicago's Business Technology Leadership Forum.

Event Details

  • Business Technology Leadership Forum: Tuesday, February 2, 2016
    In alignment with the Technology Committee
    UI Labs – 1415 North Cherry Avenue, Chicago, IL 60642
    Registration and Networking: 5:00 p.m.; Program: 5:30-7:00 p.m.; Post-Program Networking: 7:00-7:30 p.m.

Panelists:

  • Linda Bartman, CMO, CDK Global
  • Neal J. Campbell, SVP and CMO, CDW Corporation
  • Scott Wilson, Vice President, Merchandising & eCommerce, United Airlines
  • Alex Zoghlin, Global Head of Technology, Hyatt Hotels Corporation

Moderator:

  • David Friedman, CEO, AutonomyWorks

Technology Committee Co-Chairs: Accenture and CDW

About The Executives' Club of Chicago:
The Executives' Club of Chicago is the city's premier membership and networking organization focused on senior executives networking, development and innovation. The Club serves as a platform for executives to build relationships, share ideas, develop new business opportunities and participate in world-class programming. The Club helps executives with their personal and professional development and prepares the next generation of business leaders for success. For more information, visit www.ExecutivesClub.org.

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SOURCE The Executives' Club of Chicago



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