Paragon Payroll Introduces New Brand Identity

AUSTIN, Texas, Sept. 18, 2014 /PRNewswire/ -- Paragon Payroll has officially launched its new brand image today.

The makeover includes a new corporate identity along with a refreshed web presence to highlight its updated image.

Paragon is best known for core expertise in the payroll services industry, along with being highly responsive and adaptable to the business needs of its client base. The company wanted to express this cornerstone as Paragon's core concept in the new image.

"We chose to rebrand Paragon Payroll because we wanted to reflect our company's approachable and accessible culture. We believe we are the best solution available to business owners and operators because of our ability to meet the exact needs of our client in an efficient manner. The primary goal of our updated look was to capture that spirit of innovation and flexibility with a focus on our clients' needs," President and Chief Operating Officer, Macky Morris said. 

The new visual aesthetic features colors of black and white, with bold yellow accents as a notable differentiator to the industry's typical blue and green. The logo is purely typographic, with a lower case font that hints at an approachable and innovative spirit. It's most notable feature is the mirrored letter "A" which serves as an intentional nod to Paragon's ability to align itself to the objectives and requirements of its client.

"We've found a niche serving businesses with the best of both worlds in the payroll services industry. We offer a unique blend of personal concierge-style expertise and flexible technology.  This level of service and capability allows us to focus on mirroring and adapting to our client's needs in a way they've not experienced before," CEO, Steve Rose said.

Paragon Payroll is a leading national business service provider with offerings that include comprehensive payroll services, tailored payroll processing, tax administration and pay-as-you-go workers compensation programs.  To learn more visit www.paragonpayroll.com.

CONTACT: 
Andy Yaeger
Vice President of Sales
866-444-4615
[email protected]

SOURCE Paragon Payroll