Paramount Pictures Launches 'SUPER 8' Movie Trailer on Twitter in First of Its Kind Partnership
HOLLYWOOD, Calif., March 11, 2011 /PRNewswire/ -- Today at 12:00 a.m. PT, Paramount Pictures launched the movie trailer for its highly anticipated film, SUPER 8, from writer/director J.J. Abrams and producer Steven Spielberg, in partnership with Twitter. This exclusive trailer premiere marks a first for both the studio and the site. The partnership creates a new viral means of distributing a trailer to fans first on Twitter and allows them to share amongst their peer networks on a global scale.
Fans can visit Twitter.com/Super8Movie to get the first look at the trailer and use #Super8Movie to share information about the movie with friends. Paramount is syncing its Twitter account with Facebook to connect the conversation between the two popular platforms.
"With Twitter, fans are able to foster a real time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the SUPER 8 trailer here first," said Amy Powell, Paramount's Executive Vice President, Interactive Marketing Strategies & Film Production.
SUPER 8 is a Bad Robot/Amblin Entertainment production, directed by Abrams from his original script and produced by Steven Spielberg, Abrams and Bryan Burk. The film stars Kyle Chandler, Elle Fanning, Joel Courtney, Gabriel Basso, Noah Emmerich, Ron Eldard, Riley Griffiths, Ryan Lee and Zach Mills and will be released by Paramount Pictures nationwide on June 10th.
For more information, go to www.Super8-Movie.com
Follow SUPER 8 on Twitter at www.Twitter.com/Super8Movie
Like us on Facebook at www.Facebook.com/Super8Movie
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.
SOURCE Paramount Pictures
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