MONTCLAIR, N.J., May 23, 2017 /PRNewswire/ -- On May 18, 2017, Parentgiving Inc., a leading ecommerce retailer of incontinence and aging in place products, announced the launch of a content development partnership with CareGiving.com, an online community specializing in caregiving training and education. Based in Chicago, IL, CareGiving.com has developed a strong network of family and professional caregivers who produce training workshops, caregiving certifications, and original content for all stages of the caregiving experience.
"Over our nine year journey, we have produced a tremendous amount of original content on how-to instruction, new-to-caregiving guides, buying guides, Parentgiving Picks (our curated product recommendations), and troubleshooting content. As our in-house produced content is still relevant, we faced a challenge on how to keep engaging our customers with quality content that was not duplicative – so we wanted to go deeper into expert caregiving topics without veering into clinical content. That led us directly to CareGiving.com – where Denise has cultivated an expert network of family and professional caregivers, who have very deep knowledge on caregiving best practices, and who are skilled at passing that deep knowledge on to others," said Parentgiving CEO David Spain. Under this partnership, all original content will be published by Parentgiving.com online, in print, and on social networks, with citations back to the author and CareGiving.com.
"Our authors all have a personal caregiving experience and have completed our Certified Caregiving Consultant training program. They are honored to share their insights and expertise with Parentgiving's customers," said Denise M. Brown, founder and owner, CareGiving.com. "Our content partnership reflects Parentgiving's priority to provide quality information and products to help those who care. And, the partnership showcases many of our Certified Caregiving Consultants, while bringing awareness to the support CareGiving.com offers, including our daily caregiving chats."
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