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Pari Beauty Announces Makeup Artist Scholarship Program and ShopNBC Beauty Discovery Week Shows


News provided by

Makeup Artistry Stores, Inc.

Apr 23, 2010, 01:00 ET

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SAN FRANCISCO, April 23 /PRNewswire/ -- Pari Beauty, the cosmetics and skin care division of Makeup Artistry Stores, Inc. announces its return on air with its return to ShopNBC with upcoming shows during the well anticipated Beauty Discovery Week later this month. Pari Beauty will be bringing shoppers exceptional value kits, exclusive to ShopNBC, that deliver dramatic results.  Consumers can shop with Pari Beauty on shows airing Monday, April 26 at 9am EDT/ 6am PDT and Tuesday, April 27 at 7pm EDT / 4pm PDT.  

These prime time shows will feature 2 outstanding value kits. Pari Beauty's next generation Skin Perfection Kit featuring the must-have Skin Perfecting Veil and Mineral Perfection Duo. And debuting on Beauty Discovery Week is the ultimate eye kit brought to you by Pari Beauty, the Protect, Conceal, and Enhance Eye Kit featuring the dramatic results No More Circles Eye Gel, Pro Coverage Concealer, and bonus full-size mascara.  

The Skin Perfection Kit features Skin Perfecting Veil, a uniquely formulated primer with anti-aging properties using 3 active ingredients - Deliner, Matrixyl, and Dermaxyl - there is no other product like this on the market. The Mineral Perfection cream to powder foundation is another unique product which works to provide lightweight but full coverage in a mineral formulation with anti-aging ingredients that help to reduce the appearance of fine lines and wrinkles. Two key active ingredients, Dermaxyl and Collagen Tripeptide, work together to smooth and prevent the development of wrinkles and to stimulate collagen production to firm the skin.

The Protect, Conceal, and Enhance Eye Kit offers a dramatic result duo of Pari Beauty's No More Circles Eye Gel, an herbal based protective and repairing gel that alleviates dark eye circles and puffiness while also reducing fine lines and wrinkles. A complex blend of Arnica extract, hydrolyzed wheat proteins and hydrolyzed milk proteins work together to tighten and firm the delicate under eye area and break down blood clots that cause dark areas around the eye. The Pro Coverage concealer provides a silky smooth cover up for blemishes, discoloration or any unruly skin condition that you want to hide. Also in this kit, ShopNBC customers will receive a FREE BONUS full-size mascara. More detailed information on the features and benefits of the products in both kits can be found on www.shopnbc.com.

Pari Beauty recently announced the launch of their Makeup Artist Scholarship Program as part of their constant endeavor to support education and training of professional makeup artists. This is a unique commitment that has not been seen by existing beauty brands and really sets Pari Beauty apart. Pari Beauty will be awarding six $1,000 scholarships to qualified makeup artist students. The company believes that there is a huge need of trained professionals in the makeup industry. This comes as another feather in the cap for Pari Beauty as they expand their presence in supplying makeup schools across North America.

For more information visit www.paribeauty.com

About Pari Beauty:  Pari Beauty, the prestige cosmetics division of Makeup Artistry Stores, Inc., was established because of the unmet needs that exist in the industry today for beauty enthusiasts and makeup artists who are looking for makeup products which are professionally designed in quality and performance and are also available at an attractive price. Pari Beauty offers consumers and makeup professionals over 300 products covering all makeup categories and anti-aging skincare products.

SOURCE Makeup Artistry Stores, Inc.

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